A positive, intuitive user experience (UX) is the key to ensuring that your visitors stay on your site, easily find what they're looking for and carry out the actions you want them to take (purchase, contact, registration). Geekworkers, an expert UX digital agency in Lausanne, helps you to improve the user experience of your website. We analyse your visitors' behaviour, identify friction points and implement concrete improvements to navigation, usability, clarity of content and calls to action to make your site more effective and more enjoyable for your audience in Switzerland.
We study how your visitors navigate your site (via Google Analytics, Hotjar) in order to understand their browsing patterns, identify pages with a high bounce rate or sticking points.
We are working to simplify your menus and clarify the organisation of your content (information architecture) for easy discovery and fluid navigation.
We optimise the legibility of your texts, the clarity of your calls to action (CTAs), the ease of use of your forms, etc.and the overall consistency of your interface.
We can set up user testing to see first-hand how real people interact with your site and gather their feedback for targeted improvements. It's part of ourPerformance Optimisation.
A good UX reduces visitor frustration, increases time spent on your site, improves conversion rates, boosts loyalty and brand image. Google is also increasingly taking UX signals (such as Core Web Vitals) into account for SEO ranking. Our experts in Lausanne are very sensitive to this.
Signs may include high bounce rate, low time spent on the site, few pages viewed per session, low conversion rate, low number of forms filled inor customer feedback indicating difficulties using the site or finding information.
We measure the impact by tracking thechanges in key indicators before and after optimisation conversion rate, bounce rate, time on site, task completion (e.g. form filling), and if possible, by gathering qualitative feedback from users.
No, UX is much more than just aesthetic design. It covers the structure of the information, the clarity of the content, ease of navigation, technical performance (speed), and the overall suitability of the site for users' needs and expectations.
Yes, absolutely. We can produce a UX audit of your existing siteWe can identify weak points and propose an improvement plan. We can then implement these optimisations, whether by targeted adjustments or by a complete overhaul. partial or complete overhaul. Contact us for a UX improvement quote.
Landing page optimized to convert your clicks.
One-Page website to showcase your business.
Targeted advertising campaigns to attract your first customers.
