A smooth, intuitive and reassuring user experience (UX) is essential at every stage of your sales tunnel to avoid abandonment and maximize conversions. Geekworkers, a digital agency specializing in UX in Lausanne, helps you optimize the user experience of your landing pages, capture forms, sales pages, and checkout process (if applicable)We analyze your visitors' behavior, identify friction points, and implement concrete improvements to make your Swiss prospect's journey as simple and enjoyable as possible.
We use tools (Analytics, Hotjar, user testing) to identify where users get stuck or drop out in your sales funnel.
We are working to make each step clear, simple and obvious, by reducing the number of clicks or information requested to the bare minimum.
Design of easy to understand and complete forms (especially on mobile), by only asking for the information essential for qualifying the lead.
We make sure that your value proposition is clear at every step, and we integrate reassurance elements (social proof, security badges) to remove doubts. This is essential for our serviceConversion Optimization (CRO).
A bad UX (slow page, complicated form, confusing message, lack of trust) is the main cause of abandonment in a sales funnelEvery friction reduces your conversion rate. Optimizing UX means making the path to conversion as easy and enjoyable as possible for your prospects. Our experts in Lausanne are very attentive to this.
Signs may include high abandonment rate on a specific page of the funnel (e.g. form page), low click-through rate on your calls to action (CTA), very long form completion time, or customer feedback indicating confusion or difficulty. A in-depth UX analysis can reveal it.
For a landing page: clear message aligned with the ad, clean design, clearly visible CTA, simple form, fast loading time, and social proof. Avoid any distractions that could distract from the single goal of conversion.
No, it is ideally a continuous process of improvement.. It is necessary to regularly analyze performance, test new hypotheses (A/B testing of design, texts, forms), and adapt to user feedback and changes in their expectations.
YesUser testing (observing real users interacting with your funnel and collecting their feedback) is a very effective method for identifying UX issues. We can organize and conduct these tests for your SME in Switzerland. Contact us for a UX optimization quote.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
Geekworkers is a web agency based in Lausanne, French-speaking Switzerland, specializing in the creation of websites, e-commerce stores, mobile applications, and digital marketing (SEO, Google Ads, and Social Media) to help you succeed online. We have helped more than 300 businesses and entrepreneurs in Switzerland achieve success with their online projects.
Our affordable pricing has been designed for entrepreneurs, start-ups and SMEs as well as large companies with high standards of service.
