YouTube is the world's second-largest search engine and a must-have video platform, offering unique advertising opportunities to reach a large and engaged audience. Geekworkers, a certified Google Partner agency in Lausanne, helps you design and manage YouTube video advertising campaigns (YouTube Ads) that capture attention, build brand awareness, and inspire action. We advise you on the best formats (In-Stream, In-Feed, Shorts), targeting options, creating impactful video content, and measuring the impact of your campaigns for your SME in Switzerland.
We work with you to define objectives of your YouTube campaigns (awareness, consideration, traffic, conversions) and the most relevant type of video content.
Use of different formats: skippable/non-skippable in-stream ads, video in-feed ads (formerly TrueView Discovery), bumper ads (6 seconds), out-stream ads, and ads on YouTube Shorts.
Use of Google Ads targeting options for YouTube : demographic data, interests, custom audiences, video remarketing, content targeting (channels, videos, themes).
Monitoring of video key performance indicators (views, viewing rate, click-through rate, conversions) and continuous optimization to improve results. This is a component of our services Google Ads.
YouTube allows you to: reach a very large and engaged audience, tell a story in a visual and emotional way, target your prospects very precisely, and measure the impact of your videosIt's an excellent channel for brand awareness, product demonstrations, or how-to content. Our experts in Lausanne are here to help.
The skippable in-stream ads (which the user can ignore after 5 seconds) are very popular and generally cost less if the user ignores them. In-Feed video ads appear in YouTube search results or next to similar videos. bumper ads (6 seconds, non-disableable) are ideal for short and impactful messages.
Video quality is important to capture attention and convey a professional image. However, it is not It's not always necessary to have Hollywood productions. Authentic, well-filmed and well-edited videos with a clear message can be very effective, especially for SMEs. We can direct you to video content creators.
ROI can be measured by: direct conversions (if the goal is sales or leads), increased traffic to your website, improved brand awareness (via Brand Lift studies if budget allows), or increased searches for your brand on Google after the campaign.
It's possible to start with modest budgets, for example by targeting a local audience in Switzerland or niche topics. The cost per view (CPV) is often affordable. We help you define a realistic budget. Contact Geekworkers for a quote. YouTube Ads campaign quote.
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Geekworkers is a web agency based in Lausanne in French-speaking Switzerland, specialising in the creation of websites, e-commerce shops, mobile applications and digital marketing (SEO & Google Ads) to help you succeed online.
Geekworkers pricing has been designed as much for start-ups and SMEs as for large companies demanding in terms of service quality.
