Ask for a quote
Home
/
/
Auto Romande

Auto Romande

Redesign of a car trade-in calculator into a WordPress landing page and Google Ads campaigns (ROI > 900%)

Geekworkers redesigned the trade-in calculator for Autoromande.ch, a car buy-back specialist in French-speaking Switzerland. The aim: to transform this obsolete tool into a modern, high-performance WordPress landing page (Elementor, JetFormBuilder), optimised to maximise sales enquiries and improve the user experience.

https://autoromande.ch/🔗
Contact the agency
Goals
Modernising the Trade-In Calculator and the User Experience
Replace the old tool with a modern, attractive and intuitive interface to make it easier for users to enter information.
Maximise the conversion of visitors into takeover requests
Design a landing page and form (JetFormBuilder) optimised according to best practice to encourage visitors to submit their request.
Developing a powerful, easy-to-integrate tool (WordPress)
Build the calculator on WordPress with Elementor and Crocoblock for flexibility and easy integration, while ensuring performance (WP Rocket).
Increase Qualified Traffic via a Google Ads Strategy (Optional)
Propose a targeted Google Ads advertising campaign to attract actively selling prospects and ensure a rapid ROI for the project.
Solutions

Strategic and technical solutions for the redesign of the ECU

To transform the Autoromande.ch trade-in calculator into a high-performance conversion tool, Geekworkers has deployed the following solutions:

1. Analysis and Redesign Strategy

Strategy: In-depth understanding and conversion-oriented approach

  • Analysis of the existing tool, Autoromande.ch's specific needs and the target user path.
  • Definition of a redesign strategy focused on modernising the UX/UI and maximising form submissions (leads).

2. UX/UI design and layout

Strategy: Create a modern, engaging interface

  • Presentation of several design proposals (mock-ups), designed to reflect Autoromande.ch's identity and optimise the user experience on a dedicated landing page.
  • Refinement of the chosen layout, incorporating conversion best practice for forms and landing pages (clarity, calls to action, reassurance).

3. WordPress Development and Advanced Form Integration

Strategy: Use of a Flexible, High-Performance Technical Stack

  • Development of the landing page on WordPress for its flexibility and ease of management.
  • Use ofElementor Pro for precise design implementation and easy customisation.
  • Integration of JetFormBuilder (more Crocoblock) to create a multi-stage data collection form that is powerful, conditional and easy to use for the end user.
  • Configuration of notifications and transmission of collected data to the customer.

4. Technical and SEO optimisation

Strategy: Ensure basic speed, reliability and visibility

  • Implementation of Rank Math for basic on-page SEO optimisation of the landing page.
  • Use ofImagine to compress and optimise images without any visible loss of quality.
  • Configuration of WP-Rocket for caching and optimising overall performance (loading speed).

5. Acquisition strategy (Proposal)

Strategy: Generate Qualified Traffic to Maximise ROI

  • Developing and proposing a strategy Google Ads targeted at transactional keywords related to vehicle trade-ins in French-speaking Switzerland, to attract qualified prospects to the new calculator and accelerate return on investment.

6. Launch and follow-up

Strategy: Data-driven Continuous Improvement

  • New calculator/landing page now online.
  • Performance monitoring (conversion rates, loading times) and analysis of usage data (via Google Analytics, if implemented).
  • Continuous adjustments and improvements to ensure optimum user experience and efficiency over the long term.
Results
I have a similar project

Modern Calculator = Boosted Conversion and Accelerated ROI

The strategic redesign of the calculator by Geekworkers has enabled Autoromande.ch to achieve its commercial objectives:

  • Increase in Qualified Traffic : The proposed Google Ads campaign attracted relevant leads.
  • Improved Conversion Rate : The modern design and powerful form have significantly increased the number of submissions.
  • Increased Lead Volume : Significant increase in requests for vehicle sales, generating a rapid and substantial return on investment.
  • Enhanced Brand Image : The new tool has contributed to a more modern and professional perception of the company.
  • Technical Performance : A fast and reliable tool thanks to optimisations (WP Rocket, Imagify).

This project demonstrates our expertise in redesigning specific web tools (calculators, advanced forms) on WordPress/Crocoblock, transforming them into genuine lead machines thanks to an approach focused on conversion and potentially supported by targeted advertising campaigns.

Is your lead generation tool or landing page lacking in performance?

Contact Geekworkers for results-oriented optimisation

Other similar projects

Dunclic
Artist & Photographer: Personalized design, optimized presentation of offers & integration of Jingoo galleries
Guillaume Krief
Healthcare professional (osteo): credibility, local SEO & OneDoc booking integration
Bruno Soulé Limousine
Limousine service in Geneva: Wordpress landing page, premium UX/UI design & fleet promotion
See all projects
Let's discuss your needs

Customer satisfaction ⇄

= Responsiveness + Quality + Quality Prices ↯
Chiara Cuffaro
★★★★★
chiaracuffarokinesiologie.ch
A huge thank you to Geekworkers for their excellent work on my website. Their responsiveness, professionalism and creativity made all the difference. A smooth collaboration and results beyond my expectations. I highly recommend!
Senghane Lmighty
★★★★★
whodaboss.app
Thank you to Geekworkers for their exceptional work! They understood my vision perfectly and created a landing page exactly as I wanted it. They were professional, creative and responsive throughout the project. I'm delighted with the result, which perfectly reflects the image of my application. I'd highly recommend their services to anyone looking for a quality digital agency!"
Michel Rey
★★★★★
zenityacademy.ch
A big thank you to Geekworkers for creating my website. Their professionalism, attentiveness and expertise made all the difference. A top team that I highly recommend! Their responsiveness and help in creating my content were a real advantage. An in-depth analysis of my needs was carried out from the outset and I was given permanent access to the progress of the project. Don't hesitate to work with them.
Ernesto Carreño
★★★★★
ernestdetailing.ch
GeekWorkers created an effective, modern landing page that was perfectly suited to our objectives. Their team showed great professionalism, and the work was carried out quickly and meticulously. We're delighted with the end result and would highly recommend their services for any web project.
Newash SA
★★★★★
newash.ch
I would like to express my deep appreciation for Geekworkers. Their outstanding customer service, professionalism and commitment to customer satisfaction is truly impressive. My experience has been exceptional and I highly recommend this company. Thank you for your service.
Bobi
★★★★★
bobiapp.ch
Geekworkers gave me a clear, actionable vision for developing Bobi. Their recommendations on SEO, digital acquisition and platform optimisation were relevant and impactful. A professional and efficient team that I recommend without hesitation! 🚀
Silvia Castillo
★★★★★
Very good service, follow-up and professionalism. I highly recommend them.
Turkey Lucidity
★★★★★
depotclesecurite.ch
Serious, efficient and friendly are the words that spontaneously appear after a month and a half of work on my future page.
Let's get started ⭐
4.9/5
300+ satisfied customers in Switzerland
more reviews on google
Quote in 30 seconds⭐