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Auto Romande

Redesign of a car trade-in calculator into a WordPress landing page and Google Ads campaigns (ROI > 900%)

Geekworkers redesigned the trade-in calculator for Autoromande.ch, a car buy-back specialist in French-speaking Switzerland. The aim: to transform this obsolete tool into a modern, high-performance WordPress landing page (Elementor, JetFormBuilder), optimised to maximise sales enquiries and improve the user experience.

https://autoromande.ch/🔗
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Goals
Modernising the Trade-In Calculator and the User Experience
Replace the old tool with a modern, attractive and intuitive interface to make it easier for users to enter information.
Maximise the conversion of visitors into takeover requests
Design a landing page and form (JetFormBuilder) optimised according to best practice to encourage visitors to submit their request.
Developing a powerful, easy-to-integrate tool (WordPress)
Build the calculator on WordPress with Elementor and Crocoblock for flexibility and easy integration, while ensuring performance (WP Rocket).
Increase Qualified Traffic via a Google Ads Strategy (Optional)
Propose a targeted Google Ads advertising campaign to attract actively selling prospects and ensure a rapid ROI for the project.
Solutions

Strategic and technical solutions for the redesign of the ECU

To transform the Autoromande.ch trade-in calculator into a high-performance conversion tool, Geekworkers has deployed the following solutions:

1. Analysis and Redesign Strategy

Strategy: In-depth understanding and conversion-oriented approach

  • Analysis of the existing tool, Autoromande.ch's specific needs and the target user path.
  • Definition of a redesign strategy focused on modernising the UX/UI and maximising form submissions (leads).

2. UX/UI design and layout

Strategy: Create a modern, engaging interface

  • Presentation of several design proposals (mock-ups), designed to reflect Autoromande.ch's identity and optimise the user experience on a dedicated landing page.
  • Refinement of the chosen layout, incorporating conversion best practice for forms and landing pages (clarity, calls to action, reassurance).

3. WordPress Development and Advanced Form Integration

Strategy: Use of a Flexible, High-Performance Technical Stack

  • Development of the landing page on WordPress for its flexibility and ease of management.
  • Use ofElementor Pro for precise design implementation and easy customisation.
  • Integration of JetFormBuilder (more Crocoblock) to create a multi-stage data collection form that is powerful, conditional and easy to use for the end user.
  • Configuration of notifications and transmission of collected data to the customer.

4. Technical and SEO optimisation

Strategy: Ensure basic speed, reliability and visibility

  • Implementation of Rank Math for basic on-page SEO optimisation of the landing page.
  • Use ofImagine to compress and optimise images without any visible loss of quality.
  • Configuration of WP-Rocket for caching and optimising overall performance (loading speed).

5. Acquisition strategy (Proposal)

Strategy: Generate Qualified Traffic to Maximise ROI

  • Developing and proposing a strategy Google Ads targeted at transactional keywords related to vehicle trade-ins in French-speaking Switzerland, to attract qualified prospects to the new calculator and accelerate return on investment.

6. Launch and follow-up

Strategy: Data-driven Continuous Improvement

  • New calculator/landing page now online.
  • Performance monitoring (conversion rates, loading times) and analysis of usage data (via Google Analytics, if implemented).
  • Continuous adjustments and improvements to ensure optimum user experience and efficiency over the long term.
Results
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Modern Calculator = Boosted Conversion and Accelerated ROI

The strategic redesign of the calculator by Geekworkers has enabled Autoromande.ch to achieve its commercial objectives:

  • Increase in Qualified Traffic : The proposed Google Ads campaign attracted relevant leads.
  • Improved Conversion Rate : The modern design and powerful form have significantly increased the number of submissions.
  • Increased Lead Volume : Significant increase in requests for vehicle sales, generating a rapid and substantial return on investment.
  • Enhanced Brand Image : The new tool has contributed to a more modern and professional perception of the company.
  • Technical Performance : A fast and reliable tool thanks to optimisations (WP Rocket, Imagify).

This project demonstrates our expertise in redesigning specific web tools (calculators, advanced forms) on WordPress/Crocoblock, transforming them into genuine lead machines thanks to an approach focused on conversion and potentially supported by targeted advertising campaigns.

Is your lead generation tool or landing page lacking in performance?

Contact Geekworkers for results-oriented optimisation

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Geekworkers is a web agency based in Lausanne, French-speaking Switzerland, specializing in the creation of websites, e-commerce stores, mobile applications, and digital marketing (SEO, Google Ads, and Social Media) to help you succeed online. We have helped more than 300 businesses and entrepreneurs in Switzerland achieve success with their online projects.

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