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Bader Group

Bader Group

Geekworkers is helping the Bader Group to redesign and manage its multi-site digital ecosystem (WordPress) in order to strengthen its group image and clarify the structure of its subsidiaries.

The Bader Group, a major and rapidly expanding player in the recycling, transport and recovery of metals and waste in Switzerland, has entrusted Geekworkers with the mission of design, develop and maintain several key Group websites (Bader Group, Metabader, MLK, TRB, Copper, TFR, etc.). The main objective is to strengthening the group's image as a coherent entity ('family') while at the same time developing and clarifying our digital presence of its various companies and specialities. A phase of consulting and modelling (Business Analysis) was carried out to define the architecture and strategy of this digital ecosystem.

Goals
Strengthening the Group's image
To unify the digital presence of the various entities under a coherent group identity, while respecting the specific characteristics of each subsidiary.
Developing and clarifying your digital presence
Create or redesign the websites of key subsidiaries (Metabader, MLK, TRB, etc.) to clearly present their specific activities and services.
Facilitating Navigation within the Ecosystem
Set up a clear architecture of links and navigation between the main Group site and the sites of the subsidiaries.
Optimising Management and Maintenance
Build an ecosystem based on a common technology (WordPress, Elementor) to simplify management, maintenance and future developments.
Solutions

Strategy for Creating a Multi-Site Digital Ecosystem

To respond to the complexity and ambitions of the Bader Group, Geekworkers has implemented a strategy based on a coherent multi-site architecture and proven technology:

1. Strengthening the Group's image

Strategy: Multi-Site Architecture and Unified Graphic Charter

An approach multi-sites WordPress (or centralised management of separate sites with a common charter) has been defined. A "Bader Group" portal site serves as a central hub, presenting the history, values, key figures and certifications (ISO) of the Group, while providing links to the subsidiaries. A common graphic charter ensures visual consistency.

2. Developing and clarifying your digital presence

Strategy: Development or redesign of subsidiary websites on WordPress/Elementor

Each key subsidiary (Metabader as the central business site, then MLK, TRB, Copper, TFR...) has or will have its own WordPress site, developed with Elementor Pro. Each site details the subsidiary's specific services (e.g. tipper hire for MLK, metal trading for TRB), news and contact information.

3. Facilitating Navigation within the Ecosystem

Strategy: Logical Internal Networking and Clear Menus

The Bader Group site includes a clear menu or section presenting the various companies with direct links to their respective sites. Conversely, the sites of the subsidiaries are a reminder that they belong to the group and can link to the main site or other relevant entities.

4. Optimising Management and Maintenance

Strategy: Common Technology Stack and Management Tools

The use of a common stack (WordPress, Elementor, Rank Math SEO, WP Armour) simplifies maintenance and updates. Tools such as Site Kit by Google allow centralised (or site-specific) performance monitoring. Ongoing maintenance is provided by Geekworkers.

A coherent and structured digital ecosystem for the Bader Group

Thanks to Geekworkers' strategy and support, the Bader Group now has a stronger, better organised digital presence:

  • Consolidated Group Image : A coherent visual identity and site structure that reinforce the perception of the Group as a united and solid entity.
  • Clarity of the Offer : Each subsidiary has a clear showcase presenting its specific services, while remaining part of the overall Group framework.
  • Intuitive navigation : Users can easily navigate between the different entities in the group and understand their relationships.
  • Simplified management : The use of a common platform and tools facilitates the maintenance and administration of the entire digital ecosystem.
  • Fondation pour l'Avenir : A scalable digital architecture, ready to integrate new acquisitions or changes within the Group.

This major project demonstrates our ability to manage complex web projects involving several interconnected sites, by combining strategic vision (Business Analysis), technical expertise (multi-site WordPress) and rigorous project management.

Does your business group need to structure and optimise its multi-entity digital presence?

Contact Geekworkers for a digital ecosystem analysis and solution

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