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Gerofinance
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Gerofinance

360° strategic support: calls for tender, RGPD/LPD compliance, Ads optimisation and training for Gerofinance teams.

GEROFINANCE | RÉGIE DU RHÔNE, a major player in the Swiss property market, has approached Geekworkers for strategic and technical support covering various aspects of their digital presence, from responding to calls for tender to marketing training and compliance.

https://www.gerofinance.ch/🔗
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Gérofinance, property leaders in French-speaking Switzerland
Goals
Optimising responses to calls for tender
Improving the quality and impact of submissions through careful design and an integrated digital strategy.
Ensuring regulatory compliance
Make web platforms compliant with LPD/RGPD and correctly configure Consent Mode V2.
Improving advertising ROI
Analyse and optimise Google Ads campaigns for better performance and profitability.
Reinforcing team autonomy
Train marketing staff in key tools (GA4, GTM, Google/Meta/LinkedIn Ads) and best practice.
Solutions

360° Digital Strategy Support for a Leading Real Estate Company

Expert Support for Tenders and Communication for Real Estate Projects

Strategy: Strengthening Impact and Innovation in Commercial Responses

  • Consulting and Coordination : Strategic support in the development and structuring of responses to specific calls for tender major projects (e.g. the Quai Vernet project), including help with drafting and professionally formatting the specifications to maximise the chances of success.
  • Design and Presentation : Meticulous graphic design of submission documents and creation of interactive models (Figma) and dynamic presentation media (Google Slides) to promote projects in an innovative way.
  • Dedicated Digital Solutions : Proposal and design of specific web platforms or mini-sites for targeted communication around new neighbourhood plans or property projects, offering stakeholders an immersive experience.

Technical Expertise: Regulatory Compliance and Platform Optimisation

Strategy: Guaranteeing the Compliance, Security and Performance of the Digital Ecosystem

  • LPD/RGPD Compliance Audits : In-depth analysis of the Gerofinance group's existing websites to identify any deviations from data protection regulations (Swiss LPD and European RGPD) and provide precise recommendations.
  • Implementing Google Consent Mode V2 : Rigorous technical configuration of the Google V2 consent mode on the platforms to ensure data collection respects user choice and complies with legal and advertising network requirements.
  • Technical Audit and CMS Optimisation : Carrying out in-depth technical audits to identify areas for improvement (performance, security, structure). Takeover, optimisation and configuration of their Internal CMS This will ensure better management and performance of the Group's various sites.

Digital Marketing: Advertising Performance and Skills Development

Strategy: Maximise the ROI of advertising investments and strengthen internal autonomy

  • Google Ads audit and optimisation: Detailed analysis of existing Google Ads campaigns, identification of weak points and opportunities, and implementation of optimisations (structure, targeting, bids, negative keywords) to significantly improve ROI.
  • Advanced Tracking via GTM : Configuration and implementation of a robust tagging plan via Google Tag Manager (GTM) for accurate tracking of conversions and key performance indicators (KPIs) across all sites.
  • Customised Team Training : Design and run training sessions tailor-made training for Gerofinance's internal marketing teams on essential tools: Google Analytics 4 (GA4), Google Ads (including best practice and new developments), Meta Ads, LinkedIn Ads, And Google Tag Manager.

Ongoing Strategic Partnership

Strategy: Providing Proactive Support and Informed Digital Advice

Setting up a monthly support model (CHF 800/month) to provide ongoing technical and marketing support, proactive strategic advice on the evolving digital landscape, and help in constantly optimising the performance of Gerofinance's digital assets.

Results
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A Strategic Digital Partner for Real Estate

Geekworkers' support has enabled Gerofinance to strengthen its digital approach on several critical fronts.

  • Professionalisation of calls for tender : Answers that are better structured, more punchy and supported by innovative digital tools.
  • Successful Compliance : Websites aligned with LPD/RGPD requirements and appropriate Consent Mode V2 configuration, minimising risks.
  • Improved advertising performance : Google Ads campaigns optimised for better return on investment thanks to detailed analysis and precise tracking.
  • Upgraded marketing teams : Staff trained and autonomous in the main analysis and digital advertising tools (GA4, Google Ads, GTM, Meta Ads, LinkedIn Ads).
  • Technical optimisation : Better management and performance of their website ecosystem thanks to expertise in their in-house CMS.

This collaboration illustrates Geekworkers' ability to act as a true 360° strategic partner, providing technical expertise, marketing, training and consultancy to meet the complex challenges of large organisations.

Is your company facing similar digital challenges? Discover our partner approach.

Contact Geekworkers for a strategic consultation

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