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Gerofinance
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Gerofinance

360° support: calls for tender, GDPR/LPD compliance and digital performance of Gerofinance

Gerofinance | Régie du Rhône, a major real estate player in French-speaking Switzerland, approached Geekworkers to strengthen its digital impact. Our support covered the valuation of calls for tenders, GDPR/LPD compliance, and the optimization of Google Ads campaigns and tracking, providing Gerofinance with more impactful communication, compliant platforms, and autonomous teams.

https://www.gerofinance.ch/🔗
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Gérofinance, property leaders in French-speaking Switzerland
Goals
Optimizing responses to calls for tender
Maximize the impact of submissions through refined design and a comprehensive digital strategy.
Ensure compliance with regulatory standards
Bring web platforms into compliance with the LPD/GDPR and correctly configure Consent Mode V2.
Increase the profitability of marketing investments
Boost the performance and profitability of Google Ads campaigns through optimized analysis.
Strengthening team autonomy
Develop team autonomy so that they manage their projects effectively and make decisions independently.
Solutions

Digital transformation and global strategy for a leading real estate player

To meet the expectations of Gerofinance | Régie du Rhône, we provided proactive monitoring and tailored digital advice to guarantee the efficiency and security of their digital assets.

Full support for sales responses and real estate communication

Strategy: Strengthen impact and innovation in commercial responses

  • Advice and coordination: comprehensive support for designing and presenting responses to major calls for tender (e.g. Quai Vernet project), guaranteeing clarity, professionalism and maximum impact.
  • Design and presentation: creation of elegant submission documents and interactive models (Figma), supplemented by dynamic supports (Google Slides) to promote projects with impact.
  • Dedicated digital solutions: development of mini-sites and specific web platforms, offering stakeholders an immersive experience and enhancing each real estate project.

Technical expertise: platform compliance and performance

Strategy: ensuring compliance, security and digital efficiency

  • LPD/GDPR compliance audits: analysis of Gerofinance websites to identify deviations from data protection regulations (Swiss DPA and European GDPR) and provide specific recommendations.
  • Implementing Google Consent Mode V2 : technical configuration of Google Consent Mode V2 to ensure data collection in accordance with user choices and legal and advertising requirements.
  • Technical audit and CMS optimization: technical audits to identify areas for improvement (performance, safety, structure) and optimization of the Internal CMS owner for better management and performance of the group's sites.

Digital marketing: advertising effectiveness and team autonomy

Strategy: Maximize the ROI of advertising investments and strengthen internal autonomy

  • Google Ads audit and optimization: analysis of existing campaigns, detection of weaknesses and opportunities, then optimization (structure, targeting, bidding, negative keywords) to improve return on investment.
  • Advanced tracking via GTM: implementation of a tagging plan via Google Tag Manager (GTM) for accurate tracking of conversions and KPIs across all sites.
  • Personalized team training: sessions of tailor-made training for internal marketing teams on key tools: Google Analytics 4 (GA4), Google Ads, Meta Ads, LinkedIn Ads and Google Tag Manager.

Ongoing strategic partnership

Strategy: Offer proactive support and visionary digital advice

Implementation of monthly support (800 CHF/month) combining ongoing technical and marketing support, strategic advice on the evolution of the digital landscape and ongoing optimization of Gerofinance's digital assets.

Results
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Strategic strengthening of Gerofinance's digital ecosystem 

Our support has solidified Gerofinance's digital approach on several critical fronts:

  • Professionalization of calls for tender: better structured, more impactful responses supported by innovative digital tools.
  • Successful compliance: websites aligned with LPD/GDPR requirements and proper configuration of Consent Mode V2, minimizing risks.
  • Improved advertising performance: Google Ads campaigns optimized for better return on investment thanks to detailed analysis and precise tracking.
  • Skilled marketing teams: trained and autonomous staff on the main digital analysis and advertising tools (GA4, Google Ads, GTM, Meta Ads, LinkedIn Ads).
  • Technical optimization: better management and performance of their website ecosystem thanks to expertise on their internal CMS.

This collaboration demonstrates Geekworkers' ability to act as a 360° strategic partner, bringing together technical expertise, marketing, training, and consulting to address the most demanding digital challenges. Are you facing the same challenges? Trust us, just as Gerofinance | Régie du Rhône did. 

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