Introduction
Geekworkers.ch successfully created the visual identity and website of GymNeva, a high-end sports coaching company in Geneva. The project aimed to reflect GymNeva's international approach and expertise, while providing a powerful online platform to manage reservations, subscriptions and payments.
Context and Challenges
GymNeva, a start-up founded by three sports enthusiasts, wanted to stand out in a competitive Geneva market. Their main challenge was to create a strong brand identity and an effective website to attract and convert customers. The site had to be an attractive showcase, inform visitors about the services offered, and allow online booking and payment for training sessions.
Strategy and Solutions
Geekworkers.ch offered a complete solution to meet GymNeva's needs:
- Creation of a visual identity : Design of an iconic logo merging an eagle with the company name, as well as other variations of the logo.
- Development of a showcase website : Creation of a modern and intuitive WordPress site, highlighting the different training packs and facilitating online appointment booking.
- Implementation of a complete session management system : Development of a tailor-made system allowing clients to book individual or group sessions, take out subscriptions and make online payments.
- Creation of a personalized back office : Setting up a secure administration space for GymNeva, allowing you to manage reservations, subscriptions, payments, coaches and customers.
- Optimizing for conversion : Designed effective landing pages and implemented a content strategy to attract and convert visitors into customers.
Conception and development
The design and development process followed several stages:
- Analysis of needs and definition of specifications : Detailed questionnaire to understand GymNeva's objectives, values and expectations.
- SEO study and competitive analysis : Identification of relevant keywords and analysis of competitors' strategies to optimize the site's SEO.
- Design of models (wireframes) : Creation of functional models to visualize the structure and organization of the site.
- Graphic design : Creation of a graphic charter in accordance with GymNeva's visual identity.
- Website development : Integration of models and development of site functionalities on WordPress, using Elementor and Crocoblock for customization.
- Development of the session management system and back office : Creation of a tailor-made system to meet the specific needs of GymNeva.
5. Results
The GymNeva project was a success, allowing the company to:
- Strengthen your brand image thanks to a strong visual identity and a professional website.
- Attract new customers thanks to a website optimized for conversion and better online visibility.
- Facilitate the management of sessions, subscriptions and payments thanks to a complete system and a personalized backoffice.
- Improve customer experience by offering a simple and intuitive online reservation platform.
- Develop your business thanks to an effective online presence and optimized operations management.
Geekworkers.ch is proud to have contributed to the success of GymNeva by providing it with a complete and efficient web solution, adapted to its specific needs and allowing it to stand out in the sports coaching sector in Geneva.
