Isovariant, the Swiss pioneer in insulated formwork blocks (ICF), wanted to redesign your website to better reflect its technological expertise and, above all expand its client base in Switzerland, specifically targeting architectural practices. The project involved a research into value proposition and go-to-market strategyfollowed by the creation of a bespoke showcase website using WordPress and Elementorwith a major focus onoptimisation of the user experience (UX) and natural search engine optimisation (SEO) for this key target.
To meet Isovariant's specific objectives, Geekworkers deployed a targeted redesign strategy, integrating market analysis, UX/SEO optimisation and bespoke development:
Strategy: Target Analysis and Message Refinement
An in-depth analysis of the needs and expectations of Swiss architects was carried out. The value proposition was adapted to emphasise the key benefits for this target audience: thermal performance, speed of construction, durability, compliance with Swiss standards. The content strategy was geared towards this audience.
Strategy: Information Architecture and User Centred Design (Architect)
The site has been restructured with a clear navigation for quick access to technical information, product sheets, examples of projects and specific advantages ICF blocks. The design, created with Elementor Prois professional and showcases Isovariant's innovative technology.
Strategy: Technical and semantic SEO optimisation
Thanks to Rank Math SEOIn addition, we have carried out extensive optimisation on the keywords and themes sought by architects (e.g. "insulating formwork block Switzerland", "sustainable construction architect", "thermal insulation solution building"). The technical content has been optimised to meet the search intentions of this target group.
Strategy: Relevant Calls to Action and Management Tools
Specific CTAs ("Download technical documentation", "Request a quote for your project") have been integrated. The site uses Compliance for compliance, WP Armour for safety, and Site Kit by Google for tracking conversions and traffic, enabling you to measure the effectiveness of your acquisition strategy.
The strategic overhaul carried out by Geekworkers has given Isovariant a powerful digital tool, specifically designed to appeal to its key target audience and accelerate its development in Switzerland:
This project underlines our ability to go beyond a simple technical overhaul, by integrating an in-depth strategic analysis (go-to-market, targeting) and cutting-edge UX/SEO optimisation to meet precise commercial objectives.
Would you like to redesign your website to target a specific market segment more effectively?
Our Web & Marketing agency is present at Lausanne since 2020 and now has more than 25 employees to support SMEs, entrepreneurs and large companies in French-speaking Switzerland.
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Your local digital partner. Creation of high-impact WordPress sitesstrategies effective marketing and support reagent.
Create a exceptional shopping experience. We develop WooCommerce shops optimized conversion and SEO.
Generate more leads and sales. Strategies SEO, SEA (Google Partner) and Social Ads tailor-made for maximum impact.
Geekworkers is a web agency based in Lausanne in French-speaking Switzerland, specialising in the creation of websites, e-commerce shops, mobile applications and digital marketing (SEO & Google Ads) to help you succeed online.
Geekworkers pricing has been designed as much for start-ups and SMEs as for large companies demanding in terms of service quality.
