Complete Support towards Success
Project
Customer: Newash, Geneva
Service: Ecological home vehicle washing for individuals and businesses
Sector: Automotive and ecological services
Goals
Newash, a Geneva-based company, offers at-home vehicle washing services with a focus on eco-friendly practices. Our mission at Geekworkers was to provide complete support, from the design of the business model to the deployment of the website and the laundry management system, to guarantee the success of this new business.
Project Phases
1. Design and Planning
This initial phase aimed to understand the client's needs, develop a solid business strategy and define the services offered by Newash.
Corporate Actions:
- In-depth discussion of ideas and expectations with clients
- Establishment of the business model and business plan, including market analysis and financial projection
- Modeling a competitive and attractive pricing system
- Exhaustive definition of the services offered by the company
2. Development and Design
During this phase we designed and developed the Newash website, ensuring it was both functional and aesthetically pleasing.
Corporate Actions:
- Modeling the site structure for intuitive navigation
- Creating Figma mockups for each page, taking user experience into account
- Validation of models by the client and adjustments based on feedback
- Integration of mockups on WordPress using Elementor, JetEngine, WooCommerce and the Hello theme
- Conducting rigorous testing to identify and fix bugs before launch
3. Optimization and Launch
This phase involved optimizing the site for search engines and ensuring it worked well before and after launch.
Corporate Actions:
- Implementation of Google Analytics for performance monitoring and SEO optimization
- Optimizing images to reduce loading times
- Development of a customer dashboard for washing and calendar management
- Improved order forms for optimal conversion
4. Customer Acquisition and Marketing
We have implemented effective marketing strategies to attract and convert potential customers.
Corporate Actions:
- Creating SEO content optimized for local SEO, reaching the first page of Google within a week of launch
- Setting up Google Analytics and Google Tag Manager to track conversions
- Deployment of targeted advertising campaigns on Google Ads and Meta, with an advertising ROI of 300% from the first month
5. Monitoring and Continuous Optimization
This phase ensures constant monitoring and adjustments to maintain and improve the performance of the site and services.
What we have done
- Continuous adjustments to administrative functionality
- Improved cleaning schedule management
- Integration of Twint payments and other optimizations for better performance
Results
- Turnover: Generated from the third month after launch
- SEO referencing: First page of Google one week after launch on several keywords
- Advertising ROI: 300% from the first month
Conclusion
Thanks to comprehensive support and advanced technical expertise, Geekworkers enabled Newash to position itself quickly and efficiently on the home vehicle washing market in Geneva. This project demonstrates our ability to transform a business vision into a high-performance and profitable digital platform.
