panabeauty.ch

Pana Beautya premium hairdressing salon in Lausanne, has undergone a spectacular transformation of its online presence. online presence. Thanks to a customised digital strategy developed by Geekworkers, the salon has seen its clientele increase its customer base by 0 to 30 clients per weekwith monthly growth of 68%. Find out how we have built up a loyal and committed customer base for this prestigious show.

The initial challenge: turning around a salon with no reputation or clientele

Pana Beauty, which had just been taken over, was facing a major challenge: generating immediate profitability without any brand awareness or existing customer base. customer base. The obstacles were clear:

• Lack of awareness : A recently revived salon, unknown to the Lausanne public.
• No customers : An unusable customer file and no online presence.
• Ambitious profitability targets : The need for rapid results.

Geekworkers has turned these challenges into opportunities by applying a rigorous digital strategy and deploying high-performance tools. tools.

Digital Strategy in Three Key Steps

Our intervention has been structured around three axes to ensure rapid and lasting results.

1. Strong Brand Identity and Optimised Visibility

Objective : Establish a recognisable brand and maximise local visibility.

• Creation of a distinctive logo and graphic charter reflecting the values of Pana Beauty.
• Design of a landing page optimised for conversion, with clear calls to action.
• Optimisation of the Google My Business listing to boost local visibility and e-reputation.

2. Rapid customer acquisition and increased bookings

Objective : Generate bookings in the first few weeks through targeted campaigns.

• Google Ads campaigns targeting local keywords with high purchase intent.
• Meta Ads campaigns with transformation videos, testimonials and promotions.
• Setting up a high-performance sales tunnel with retargeting.

3. Customer loyalty and engagement

Objective : Ensuring long-term profitability by building customer loyalty.

• Creating a premium customer experience with personalised services and attention to detail.
• Production of engaging content (tips, behind-the-scenes, transformations) on Instagram.
• Use of CRM to personalise interactions and offers.