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Pana Beauty

Pana Beauty

Coiffure Lausanne: from 0 to 30 customers/week (+68% growth/month) via digital strategy Ads/GMB/CRM.

Pana Beauty, a premium salon based in Lausanne, has seen its customer base explode thanks to Geekworkers. Our comprehensive digital strategy transformed their online presence, generating growth of 68% in just a few months. We went from zero customers to 30 bookings a week, proving the impact of our tailor-made solutions.

https://panabeauty.ch/🔗
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Panabeauty, hair salon with curly hair expertise
Goals
Establishing a strong, eco-responsible brand identity
To develop a visual identity that reflects Pana Beauty's expertise in textured hair care, while highlighting its commitment to eco-responsibility. Create a distinctive logo and graphic charter to stand out in the Lausanne market.
Increase visibility and target local customers
Implement a digital marketing strategy (SEO, Google Ads, social networks) to effectively target working women aged 25 to 45 in Lausanne and within a 40 km radius. Attract customers who are concerned about quality and eco-responsibility.
Optimising the customer experience and building customer loyalty
Create an exceptional customer experience by offering personalised services, expert advice and the use of natural products. Develop an engaged community on social networks to build customer loyalty.
Develop an effective sales tunnel and increase bookings
Set up a sales tunnel optimised for conversion, integrating online booking and retargeting. Monitor and analyse results to continually improve performance.
Solutions

Pana Beautya premium hairdressing salon in Lausanne, has undergone a spectacular transformation of its online presence. online presence. Thanks to a customised digital strategy developed by Geekworkers, the salon has seen its clientele increase its customer base by 0 to 30 clients per weekwith monthly growth of 68%. Find out how we have built up a loyal and committed customer base for this prestigious show.

Pana Beauty logo

The initial challenge: turning around a salon with no reputation or clientele

Pana Beauty, which had just been taken over, was facing a major challenge: generating immediate profitability without any brand awareness or existing customer base. customer base. The obstacles were clear:

  • Lack of awareness : A recently revived salon, unknown to the Lausanne public.
  • No customers : An unusable customer file and no online presence.
  • Ambitious profitability targets : The need for rapid results.

Geekworkers has turned these challenges into opportunities by applying a rigorous digital strategy and deploying high-performance tools. tools.

Digital Strategy in Three Key Steps

Our intervention has been structured around three axes to ensure rapid and lasting results.

1. Strong Brand Identity and Optimised Visibility

Objective : Establish a recognisable brand and maximise local visibility.

  • Creation of a distinctive logo and graphic charter reflecting the values of Pana Beauty.
  • Design of a landing page optimised for conversion, with clear calls to action.
  • Optimisation of the Google My Business listing to boost local visibility and e-reputation.

2. Rapid customer acquisition and increased bookings

Objective : Generate bookings in the first few weeks through targeted campaigns.

  • Google Ads campaigns targeting local keywords with high purchase intent.
  • Meta Ads campaigns with transformation videos, testimonials and promotions.
  • Setting up a high-performance sales tunnel with retargeting.

3. Customer loyalty and engagement

Objective : Ensuring long-term profitability by building customer loyalty.

  • Creating a premium customer experience with personalised services and attention to detail.
  • Production of engaging content (tips, behind-the-scenes, transformations) on Instagram.
  • Use of CRM to personalise interactions and offers.
Results
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Rapid, tangible results: Spectacular growth

  • 30 bookings per week in just two months.
  • Monthly growth of 68% of sales.
  • 500 engaged Instagram followers in two months, thanks to a targeted content strategy.
  • Three new employees recruited to meet growing demand.
  • Five email addresses collected per dayThis will increase the customer database for effective loyalty campaigns.
  • Full calendar of appointments three weeks in advance from November 2024, reflecting strong demand.
  • Improved conversion rate by optimising landing pages and the sales tunnel.

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