recycling-express.ch

N°1 leader in junk removal in French-speaking Switzerland (< 2 years, 0 to 2 million CHF/year). 360° SEO & Google Ads strategy.

Starting from a simple idea in Bussigny and co-founded by the initiators of Geekworkers, Recyclage Express has metamorphosed into the leading junk and recycling company in French-speaking Switzerland. Geekworkers deployed its VAE (Visibility, Acquisition, Engagement) methodology to build a dominant digital presence and structure the exponential growth of this start-up, propelling it from CHF 0 to 2 million in annual sales in less than two years.

Goals

Establishing a Dominant Online Presence and Strong Identity

To create a recognisable brand and ensure maximum visibility from the outset, so that we can quickly establish ourselves on the market in French-speaking Switzerland.

Generate Massive Customer Acquisition and Achieve Leadership

Deploy aggressive SEO and Google Ads strategies to capture the majority of searches and become the undisputed No. 1 in the sector.

Engaging the Community and Building a Solid Reputation

Promote social networks and actively encourage customer reviews to build trust and commitment around the brand.

Optimising Operations to Support Hypergrowth

Putting in place automated tools and processes to effectively manage the rapid increase in requests and internal operations.

Solutions

The Geekworkers VAE Method: Driving Record Growth

Geekworkers orchestrated a complete digital transformation for Recyclage Express by applying its Visibility, Acquisition, Engagement (VAE) methodology, enriched with a layer of operational optimisation essential to hypergrowth:

Establishing a Dominant Online Presence and Strong Identity

Strategy: Creating an Impactful Brand and an Optimised Website Conversion

We defined a strong visual identity (logo, charter), to be used on all media, including marketing material (cards, flyers via Canva). The website, designed on WordPress with Elementor and the ecosystem Crocoblock for flexibility, has been optimised for performance (WP Rocket) and conversion from the outset (Figma wireframes), ensuring a professional and efficient first impression.

Generate Massive Customer Acquisition and Achieve Leadership

Strategy: SEO Domination and Targeted Google Ads Campaigns (ROI-first)

A strategy Aggressive SEO (Rank Math, Semrush) positioned Recyclage Express at the top of Google results for the key terms junk removal and recycling in French-speaking Switzerland. At the same time, campaigns Google Ads ultra-targeted strategies, including Max Performance and Landing Pages A dedicated website strategy was deployed and continually optimised (Google Analytics, GTM) to maximise the acquisition of qualified leads and ROI. A strategy of content (blogging) and netlinking (in particular via Recyclage-Market.ch) has supported this domination.

Engaging the Community and Building a Solid Reputation

Strategy: Social Media Management and Active E-reputation Management

The presence on social networks (Facebook, Instagram via Meta Business Suite) has been boosted to increase awareness and engagement. A proactive strategy for collecting opinions on Google My Business has been put in place, reinforcing credibility and providing valuable feedback for the continuous improvement of services.

Optimising Operations to Support Hypergrowth

Strategy: Digitalisation and Automation of Key Processes

The implementation of Google Workspace has structured internal communication and collaboration. Administrative and accounting management has been streamlined through the use of an outsourced secretariat. Bexio. For customer service, a system based on Google Voice and a simple CRM via Notion has enabled us to effectively manage the growing volume of calls and requests, ensuring a responsive customer experience despite rapid growth.

Results

From Start-up to N°1 Leader in French-speaking Switzerland in less than 2 years

Thanks to the 360° digital strategy designed and executed by Geekworkers, Recyclage Express has experienced explosive growth, demonstrating the power of an integrated web, marketing and optimisation approach:

Undisputed Leadership : In less than 24 months, we have become the No. 1 junk removal company in French-speaking Switzerland, outperforming established competitors.
Exponential growth in sales : From 0 to over CHF 2 million in annual sales, validating the ROI effectiveness of the strategy.
Maximum Visibility : Domination of Google search results (SEO) and ongoing acquisition via Google Ads (SEA) on key queries.
Scalable operations : Implementation of tools and processes (Google Workspace, Notion CRM, Bexio management) that enabled us to absorb hypergrowth without disruption.
Strong E-Reputation: Credibility reinforced by active management of customer reviews (Google My Business) and an engaging social presence.

This dazzling success illustrates Geekworkers' expertise in developing and managing comprehensive digital growth strategies, combining technical know-how (WordPress, Crocoblock, Elementor), marketing expertise (SEO, Google Ads Performance Max) and process optimisation to deliver tangible, rapid results.

Is your company aiming for rapid growth and market leadership?

Contact Geekworkers to define your tailor-made digital strategy

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Our web agency is focused on quality and satisfaction for both
entrepreneurs, SMEs and large companies in French-speaking Switzerland

A huge thank you to Geekworkers for their excellent work on my website. Their responsiveness, professionalism and creativity made all the difference. A smooth collaboration and results beyond my expectations. I highly recommend!

Thank you to Geekworkers for their exceptional work! They understood my vision perfectly and created a landing page exactly as I wanted it. They were professional, creative and responsive throughout the project. I'm delighted with the result, which perfectly reflects the image of my application. I'd highly recommend their services to anyone looking for a quality digital agency!"

A big thank you to Geekworkers for creating my website. Their professionalism, attentiveness and expertise made all the difference. A top team that I highly recommend! Their responsiveness and help in creating my content were a real advantage. An in-depth analysis of my needs was carried out from the outset and I was given permanent access to the progress of the project. Don't hesitate to work with them.

GeekWorkers created an effective, modern landing page that was perfectly suited to our objectives. Their team showed great professionalism, and the work was carried out quickly and meticulously. We're delighted with the end result and would highly recommend their services for any web project.

I would like to express my deep appreciation for Geekworkers. Their outstanding customer service, professionalism and commitment to customer satisfaction is truly impressive. My experience has been exceptional and I highly recommend this company. Thank you for your service.

recycling-express.ch

The Geekworkers VAE Method: Driving Record Growth

Establishing a Dominant Online Presence and Strong Identity

Generate Massive Customer Acquisition and Achieve Leadership

Engaging the Community and Building a Solid Reputation

Optimising Operations to Support Hypergrowth

From Start-up to N°1 Leader in French-speaking Switzerland in less than 2 years

Other similar projects

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