Initiated by the founders of Geekworkers, Thomas and Esteem Okoro, Recycling Market is revolutionising the second-hand market in French-speaking Switzerland. Faced with the problem of waste, the aim is to give objects a second life via an accessible online second-hand market. Geekworkers has deployed an aggressive SEO strategy and developed a bespoke WooCommerce platform with advanced features to generate ad-free sales.
WordPress and WooCommerce : The heart of the site Recycling Market based on WordPress, chosen for its versatility and ease of content management. WooCommerce, as an e-commerce plugin for WordPress, has been used for its ability to manage a large catalog of products, making it easier to set up an efficient and secure online sales system.
Elementor and Crocoblock : The integration ofElementor offered bespoke store customization. The Crocoblock suite, notably JetWooBuilder and JetSmartFilter have been employed to enrich e-commerce features, such as advanced product filters and customizable layouts, thus providing an improved user experience and optimal product presentation.
Keyword Analysis and Selection : Using Semrush, an industry-leading keyword and market analysis tool, we identified the most relevant search terms most likely to drive qualified traffic for Recycling Market. Rank Math, an SEO plugin for WordPress, has been integrated to optimize each page and each blog post with these keywords, thus improving natural referencing and visibility on search engines.
Blog Content Strategy : We have developed a SEO content strategy rich and varied, regularly producing targeted blog posts. This content, combining informative and relevant, not only strengthened Recyclage Market's online presence, but also established the company as an authority in the field of second-hand product sales.
Optimization for Google My Business and Local SEO : At the same time, we have optimized the presence of Recycling Market on Google My BusinessThis improved their visibility in local searches. This included regularly updating company information and adding attractive photos, thereby increasing local awareness and credibility. Positive reviews not only increased credibility and trust with potential customers, but also played an important role in local SEO.
Engagement on Facebook and Instagram: By exploiting the unique possibilities offered by Facebook and InstagramWe have implemented targeted (organic for direct sales) and interactive campaigns to increase awareness and actively engage users, turning them into customers. The content resonates with ecological values.
Synergy between Social Networks and SEO: The social media content strategy has been aligned with SEO objectives. Regular and relevant publications, combined with backlinkshave strengthened our global online presence.
Decreasing Price Strategy: Introduction of a single pricing system where prices fall daily to encourage quick sales and a sustainable consumption model.
Automated Delivery System: Integration of a delivery calculator that calculates costs in real time according to distance and weight, simplifying purchasing.
Optimized Inventory Management: Development of a customised system using Google Sheets to synchronise unique stocks between the online site and the physical shop, avoiding double sales.
Interactive Wishlist: Implementation of a wish list system with notifications to increase engagement and loyalty.
Initiated and run by Geekworkers, Recyclage Market has become a benchmark for the circular economy in French-speaking Switzerland, proving the effectiveness of an organic 100% digital strategy:
Thanks to a well-executed SEO strategy, our web agency has succeeded in making Recyclage Market a top 3 site in natural search results in less than 6 months, and is not far from becoming number 1 on Google! This project demonstrates our unique expertise in SEO, advanced WooCommerce development (Crocoblock, bespoke) and creating profitable digital strategies based on organic content.
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Our Web & Marketing agency is present at Lausanne since 2020 and now has more than 25 employees to support SMEs, entrepreneurs and large companies in French-speaking Switzerland.
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Your local digital partner. Creation of high-impact WordPress sitesstrategies effective marketing and support reagent.
Create a exceptional shopping experience. We develop WooCommerce shops optimized conversion and SEO.
Generate more leads and sales. Strategies SEO, SEA (Google Partner) and Social Ads tailor-made for maximum impact.
Geekworkers is a web agency based in Lausanne in French-speaking Switzerland, specialising in the creation of websites, e-commerce shops, mobile applications and digital marketing (SEO & Google Ads) to help you succeed online.
Geekworkers pricing has been designed as much for start-ups and SMEs as for large companies demanding in terms of service quality.
