Generate online and in-store sales without ads thanks to SEO and social networks
Recycling Market is a project initiated by the founders of Geekworkers, Thomas Okoro and Esteem Okoro, which aims to revolutionize the second-hand and second-hand market online by French-speaking Switzerland. Many objects end their lives in landfills while they are still in very good condition. It is from this observation that the desire to Recycling Market to give a second life to furniture by offering an online flea market while remaining affordable for customers.
Geekworkers SEO Strategy
To improve its visibility and generate sales on the site and in store, Recycling Market appealed to Geekworkers to implement a strategy SEO (Search Engine Optimization). Thanks to the expertise of the company's Geeks, Recycling Market rose to the top 3 of natural search results in less than 6 months, attracting qualitative and free traffic. At the same time, Geekworkers set up a page Instagram and a group Facebook with more than 20,000 members throughout French-speaking Switzerland.
Here are the details of the different levers that have been put in place.
Creation of a Website and an Online Store
WordPress and WooCommerce : The heart of the site Recycling Market based on WordPress, chosen for its versatility and ease of content management. WooCommerce, as an e-commerce plugin for WordPress, has been used for its ability to manage a large catalog of products, making it easier to set up an efficient and secure online sales system.
Elementor and Crocoblock : The integration ofElementor offered bespoke store customization. The Crocoblock suite, notably JetWooBuilder and JetSmartFilter have been employed to enrich e-commerce features, such as advanced product filters and customizable layouts, thus providing an improved user experience and optimal product presentation.
SEO Optimization and Content Strategy
Keyword Analysis and Selection : Using Semrush, an industry-leading keyword and market analysis tool, we identified the most relevant search terms most likely to drive qualified traffic for Recycling Market. Rank Math, an SEO plugin for WordPress, has been integrated to optimize each page and each blog post with these keywords, thus improving natural referencing and visibility on search engines.
Blog Content Strategy : We have developed a SEO content strategy rich and varied, regularly producing targeted blog posts. This content, combining informative and relevant, not only strengthened Recyclage Market's online presence, but also established the company as an authority in the field of second-hand product sales.
Optimization for Google My Business and Local SEO : At the same time, we have optimized the presence of Recycling Market on Google My Business, which improved their visibility in local searches. This included regularly updating business information, adding attractive photos, thereby increasing awareness and credibility of the business locally. Positive reviews not only built credibility and trust with potential customers, but also played an important role in local SEO, attracting more traffic to Recyclage Market's website and services.
Social Media Campaign
Engagement on Facebook and Instagram: Social networks are key platforms for connecting with the target community. By exploiting the unique possibilities offered by Facebook and Instagram, we implemented targeted and interactive advertising campaigns. These campaigns were designed to not only increase awareness of Recyclage Market, but also to actively engage users, transforming followers into customers. The content shared was carefully crafted to resonate with the ecological values of the company, thus stimulating user interaction and engagement.
Synergy between Social Networks and SEO: The social media content strategy was aligned with SEO objectives to create synergy. Regular and relevant publications, combined with backlinks to the Recyclage Market website, strengthened the company's overall online presence, increasing the reach and impact of the digital campaign.
Integration of Advanced Features
Decreasing Price Strategy: A unique feature of Recyclage Market is its sliding scale pricing system. This innovative pricing model allows prices to drop every day, making products more attractive over time and encouraging rapid sales. This system was designed not only to differentiate Recyclage Market in the second-hand market, but also to encourage a sustainable and responsible consumption model.
Automated Delivery System: To provide a good customer experience, we have integrated an automated delivery calculator into the Recyclage Market site. This system calculates delivery costs in real time based on various parameters, such as distance and weight of objects. This feature simplifies the purchasing process for the customer, providing full transparency on delivery costs and speeding up purchasing decisions.
Optimized Inventory Management: A major challenge for Recyclage Market was the efficient management of unique inventory sold both online and in-store. To solve this problem, we developed a bespoke inventory management system, using Google Sheets to synchronize inventory between the online site and the physical store. This approach ensures that inventory information is always up to date, avoiding duplicate sales and optimizing the inventory management process.
Interactive Wishlist: To increase customer engagement and loyalty, we have implemented an interactive wishlist system on the Recyclage Market website. Customers can now easily track the products they want and receive notifications when those products are available, significantly improving their shopping experience and strengthening their connection with the brand.
Objectives of Recycling Market:
- Revaluing objects with the aim of entering an ecological approach accessible to all
- Become the leader in the field of online sales of second-hand items in Switzerland
- Offer a simple and quick solution to recover your bulky items
Market recycling services:
- Sale of second-hand items: sale of second-hand products throughout Switzerland. The company recycles your bulky items and resells them at its online flea market or at its premises in Ecublens every Wednesday and Saturday from 2 p.m. to 6 p.m.
- Delivery : Recyclage Market delivers second-hand items throughout Switzerland at an attractive price.
- Cleaning : of premises or housing, regardless of the surface.
- Storeroom: throughout French-speaking Switzerland, the company gets rid of your bulky items. The price of the service is deducted from the value of your items, which we then resell second-hand.
- Home recycling center: Recyclage Market collects your waste directly from your home or your premises, making sure to sort it according to the rules in force.
With a well-executed SEO strategy, our web agency managed to make Recyclage Market a site listed in the top 3 of natural search results in less than a year and is not far from becoming number 1 on Google!
So if you have a web project, Geekworkers is here to help you achieve your goals!
