Advanced Custom Fields (ACF) is a fundamental WordPress plugin that allows developers to easily add custom fields to the WordPress administration interface (posts, pages, users, taxonomies, etc.). It transforms WordPress into a much more flexible CMS.
ACF lets you create groups of fields of different types (text, image, gallery, relational, repeater, flexible layout, etc.) and assign them to specific locations in the admin. The data entered in these fields can then be easily displayed in the theme templates via simple PHP functions or used by page builders such as Elementor or Bricks Builder to create dynamic, structured sites.
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