Technologies
google_analytics

Google Analytics

Google Analytics collects data on website (or mobile application) traffic and analyses it to understand how users interact with the site. This data is then used to optimise the user experience, improve marketing strategies and measure the results of advertising campaigns. Customised reports allow this data to be visualised and presented in a clear and concise way. Using Google Analytics, marketers, website owners and analysts have a powerful tool at their disposal to optimise their actions and make informed decisions.

Features
  • Google web analytics tool
  • Provides detailed information about web traffic
  • Free version available
  • Data may not be accurate 100%
The advantages of Google Analytics
  • Insights: Provides detailed information about web traffic
  • Free : Free version available
The incovenients of Google Analytics
  • Complexity: May require a certain learning curve
  • Precision : Data may not be accurate 100%

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