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Google Merchant Center

Google Merchant Center is an essential platform for e-tailers who want to display their products on Google Shopping, in Shopping ads (Google Ads) and on other Google surfaces.

It enables sellers to upload and manage their product feeds (detailed information on items: title, description, price, image, availability, etc.). This data is then used by Google to create free product sheets and paid Shopping ads. Merchant Center also provides diagnostics to identify problems with product data or compliance with Google rules.

Features
  • E-commerce product flow management
  • Creating free product sheets on Google
  • Synchronisation with Google Ads for Shopping campaigns
  • Diagnostics of product data and compliance problems
  • Managing promotions and delivery charges
  • Google Customer Review Program
https://merchants.google.com/
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The advantages of Google Merchant Center
  • Essential for e-commerce visibility on Google (free and paid)
  • Visual and effective Shopping ads
  • Centralises the management of product information for Google
  • Useful diagnostic tools
The incovenients of Google Merchant Center
  • Strict rules on data quality and policies (risk of suspension)
  • Initial flow configuration can be complex
  • Interface not always intuitive
  • Dependence on Google policy

Our services Google Merchant Center

Choose the complete solution that best suits your business and save up to CHF 400 on our services.

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