Google Tag Manager is also capable of triggering specific actions based on events on the website or application, such as conversion tracking, remarketing and personalised event tracking. It also offers the possibility of testing and debugging tags before deploying them definitively. Using Google Tag Manager has a number of advantages over manually adding tags to the source code. Firstly, it allows marketers to easily manage tags without having to ask a developer for help. It also gives them greater control over tags and their deployment, which can lead to more accurate data and reporting. In addition, Google Tag Manager saves time and resources, as tags can be changed and updated quickly and easily from the Tag Manager user interface, without the need to modify the source code. This can be particularly useful when rolling out new marketing campaigns or monitoring the performance of existing tags. In short, Google Tag Manager is a powerful and versatile tool for managing and deploying marketing tags on websites and mobile applications. Its integration with Google Analytics and other analysis tools makes it an essential tool for marketers looking to optimise their tracking and collect accurate data for data-driven decision-making.
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