Description

Google Tag Manager is also capable of triggering specific actions based on events on the website or app, such as conversion tracking, remarketing, and custom event tracking. It also offers the possibility to test and debug the tags before deploying them permanently. Using Google Tag Manager has many advantages over manually adding tags to the source code. First, it allows marketers to easily manage tags without having to seek help from a developer. It also gives them greater control over tags and their deployment, which can lead to better data accuracy and reporting. Additionally, Google Tag Manager saves time and resources because tags can be edited and updated quickly and easily from the Tag Manager user interface, without the need to modify the source code. This can be particularly useful when rolling out new marketing campaigns or tracking the performance of existing tags. In summary, Google Tag Manager is a powerful and versatile tool for managing and deploying marketing tags on websites and mobile applications. Its integration with Google Analytics and other analytics tools makes it an essential tool for marketers looking to optimize their tracking and collect accurate data for data-driven decision-making.