Hotjar allows designers and developers to view heatmaps, which show the most clicked or visited areas of a web page. This helps them to understand which elements are most attractive to users and to spot any usability problems. Session recordings can be used to track a user's journey around the website. Teams can thus observe how users interact with the different pages and identify any obstacles to navigation. Finally, polls allow users' opinions to be collected directly. Designers and developers can ask specific questions to obtain feedback on a particular feature or on the overall user experience. With these tools, Hotjar helps teams to gather qualitative and quantitative data about the users of their website. This in-depth understanding then enables informed decisions to be made to improve the user experience. Hotjar allows designers and developers to view 'heatmaps', which show the most clicked or visited areas of a web page. This helps them to understand which elements are most attractive to users and to spot any usability problems.
Session recordings, for their part, enable a user's journey through the website to be tracked. Teams can thus observe how users interact with the different pages and identify any obstacles to navigation.
Finally, surveys are a direct way of gathering user feedback. Designers and developers can ask specific questions to obtain feedback on a particular feature or on the overall user experience.
With these tools, Hotjar helps teams to gather qualitative and quantitative data about the users of their website. This in-depth understanding then enables informed decisions to be made to improve the user experience.
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