Looker Studio (formerly Google Data Studio) is a free tool for visualising data and creating interactive dashboards. It connects to a wide range of data sources (Google Analytics, Google Ads, Sheets, BigQuery, etc., as well as third-party sources via connectors) to create personalised, shareable reports.
It offers a drag-and-drop interface for adding graphs, tables, maps and other visualisations. Reports are dynamic, allowing users to filter and explore data in real time. It's an essential tool for marketing and business intelligence reporting.
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