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Looker Studio

Looker Studio (formerly Google Data Studio) is a free tool for visualising data and creating interactive dashboards. It connects to a wide range of data sources (Google Analytics, Google Ads, Sheets, BigQuery, etc., as well as third-party sources via connectors) to create personalised, shareable reports.

It offers a drag-and-drop interface for adding graphs, tables, maps and other visualisations. Reports are dynamic, allowing users to filter and explore data in real time. It's an essential tool for marketing and business intelligence reporting.

Features
  • Creating interactive dashboards
  • Data visualisation (graphs, tables, maps, etc.)
  • Connection to numerous data sources (Google and third parties)
  • Drag-and-drop interface
  • Easy sharing and collaboration
  • Customised reports (branding)
  • Free
https://lookerstudio.google.com/
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The advantages of Looker Studio
  • Free and powerful
  • Easy to use to create standard visualisations
  • Excellent integration with the Google ecosystem (GA, Ads, Sheets, etc.)
  • Enables you to centralise reporting from various sources
  • Interactive, easy-to-share reports
The incovenients of Looker Studio
  • Requires a good understanding of the data to create relevant reports
  • Some third-party connectors may be chargeable or restricted
  • Performance may deteriorate with very large or complex data sources
  • Less advanced analysis capabilities than dedicated BI tools

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