Technologies

Matomo

Matomo (formerly Piwik) is the leading open-source web analytics suite for organizations concerned about data privacy. Geekworkers deploys Matomo on secure servers in Switzerland to provide SMEs, institutions, and local authorities with accurate statistics without transferring data to third-party advertising networks.

Configurable without tracking cookies, Matomo allows you to measure user behavior, browsing paths, and conversions while fully complying with the strict provisions of the new Federal Data Protection Act (nLPD). To audit your analytics strategy, discover our [department/service/etc.].’digital audit and optimization.

Features

Full and exclusive ownership of all audience data collected
Option to operate without tracking cookies, thus avoiding the need for an acceptance banner.
Comprehensive measurement of visits, bounce rates, acquisition sources, and conversions
Integrated behavioral analysis tools (visual heat maps and session recordings)
Hosting on sovereign infrastructure in Switzerland with strict IP address anonymization

The advantages of Matomo

Impeccable regulatory compliance with the Swiss nLPD law and the European GDPR
Total accuracy of measurements thanks to the absence of blocking by ad-blocking extensions.
Lack of statistical sampling even on significant traffic volumes
Total strategic independence from the tech giants of the web

The incovenients of Matomo

Requires the management and maintenance of an SQL database for self-hosting
The analysis interface requires a period of adjustment for teams accustomed to other tools.
Fewer native interconnections with the Google Ads advertising ecosystem

Conclusion

Matomo reconciles the need for data-driven business management with strict respect for your customers' privacy. Geekworkers installs and configures your sovereign analytics environment. Discover our services in web strategy and data.