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Microsoft Advertising

Microsoft Advertising (formerly Bing Ads) is Microsoft's advertising platform for displaying ads on the Microsoft search network (Bing, Yahoo, DuckDuckGo partners) and on the Microsoft audience network.

It operates on a similar model to Google Ads (PPC, bids, keywords, targeting). Although it has a smaller market share than Google, it reaches an audience that is often considered to be older, more professional (B2B) or with greater purchasing power. Importing campaigns from Google Ads is often easy, making it possible to extend the reach of SEA efforts with less effort.

Features
  • Advertising on the Microsoft search network (Bing, Yahoo, etc.)
  • Advertising on the Microsoft audience network
  • PPC model similar to Google Ads
  • Targeting options (keywords, audience, demographics, etc.)
  • Easy import from Google Ads
  • Potential B2B or older audience
The advantages of Microsoft Advertising
  • Access to a complementary audience to Google
  • Cost per click (CPC) often lower than Google Ads
  • Less competition on certain keywords
  • Good performance potential in B2B
  • Easy to import Google Ads campaigns
The incovenients of Microsoft Advertising
  • Lower search volume and market share than Google
  • Interface sometimes less responsive or intuitive than Google Ads
  • Fewer advanced or beta features than Google Ads
  • Fewer resources/specialists available

Our services Microsoft Advertising

Choose the complete solution that best suits your business and save up to CHF 400 on our services.

Google Ads (SEA)

Attract customers immediately who are actively searching for your products or services on Google thanks to expert management of your campaigns Google Ads (SEA).

We take care of the entire process: keyword search and optimally structured campaigns, writing hard-hitting adsconfiguration conversion tracking (calls, forms, sales), detailed management of auctions and budgets, And continuous optimisation based on data analysis (CPA, ROAS) to guarantee the best possible return on investment.

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  • Strategy & Configuration Campaigns
  • Search & Keyword Selection
  • Copywriting & CTR optimisation
  • Budget & Auction Management (Focus on ROI/ROAS)

Customer satisfaction ⇄

= Responsiveness + Quality + Quality Prices

Our web agency is focused on quality and satisfaction for both
entrepreneurs, SMEs and large companies in French-speaking Switzerland

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