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Microsoft Advertising

Microsoft Advertising (formerly Bing Ads) is Microsoft's advertising platform for displaying ads on the Microsoft search network (Bing, Yahoo, DuckDuckGo partners) and on the Microsoft audience network.

It operates on a similar model to Google Ads (PPC, bids, keywords, targeting). Although it has a smaller market share than Google, it reaches an audience that is often considered to be older, more professional (B2B) or with greater purchasing power. Importing campaigns from Google Ads is often easy, making it possible to extend the reach of SEA efforts with less effort.

Features
  • Advertising on the Microsoft search network (Bing, Yahoo, etc.)
  • Advertising on the Microsoft audience network
  • PPC model similar to Google Ads
  • Targeting options (keywords, audience, demographics, etc.)
  • Easy import from Google Ads
  • Potential B2B or older audience
https://ads.microsoft.com/
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The advantages of Microsoft Advertising
  • Access to a complementary audience to Google
  • Cost per click (CPC) often lower than Google Ads
  • Less competition on certain keywords
  • Good performance potential in B2B
  • Easy to import Google Ads campaigns
The incovenients of Microsoft Advertising
  • Lower search volume and market share than Google
  • Interface sometimes less responsive or intuitive than Google Ads
  • Fewer advanced or beta features than Google Ads
  • Fewer resources/specialists available

Our services Microsoft Advertising

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