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TikTok-Ads

TikTok Ads

TikTok Ads is the advertising platform that enables businesses to run ads on TikTok, the social network focused on short videos and very popular with young audiences.

It offers a range of immersive advertising formats (In-Feed Ads, TopView, Branded Hashtag Challenges, Branded Effects) designed to integrate natively into the content stream. Targeting options include demographics, interests, behaviours and interactions with content. The platform focuses on creativity and authenticity to capture attention.

Features
  • Advertising on TikTok
  • Short, immersive video formats (In-Feed, TopView, etc.)
  • Demographic, interest and behavioural targeting
  • Integrated video creation tools
  • Conversion tracking (Pixel TikTok)
  • Campaign management via TikTok Ads Manager
https://ads.tiktok.com/
I'm interested
The advantages of TikTok Ads
  • Access to a massive, engaged audience (especially Gen Z / Millennials)
  • High viral and awareness potential
  • Creative and engaging advertising formats
  • Costs per print/click can be competitive
  • Growing platform with regular new features
The incovenients of TikTok Ads
  • Predominantly young audience (may not be suitable for all targets)
  • Requires creative video content adapted to the platform's codes
  • Potential advertising saturation and ad fatigue
  • Costs can vary widely (auctions)
  • ROI measurement sometimes more complex than on other platforms

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