How important are Calls-To-Action in social media marketing?
If you manage social media accounts for your own brand or that of a client, you need to understand the importance of including a call-to-action (CTA) in your post.
Every element of your marketing strategy should move your audience from one stage of their customer journey to the next. To help them take the next step, it is essential to have a strong call-to-action.
Backlinks for SEO: an essential practice
Do you want to create links with websites to improve your notoriety and boost your natural referencing? Have you thought about backlinks?
At first glance, backlinks simply look like ordinary website links. But if you own a site or are a marketing manager, know that backlinks have a very important role to play for your SEO.
Digital marketing: how to combine SEO and SEA?
To promote your website, you can use different digital marketing strategies.
You can go through natural referencing (SEO), a free practice, which will help you improve your position on search engines, or you can also opt for paid advertisements (SEA), notably through Google Ads.
SEO strategy: how to generate more traffic and improve your ranking?
Most of you have already heard of SEO as it relates to digital marketing, online businesses, or the internet in general. However, you would be surprised how many people simply remember these three letters without ever really understanding what they mean.
If this is you, we have what you need. And if this is the first time you've heard of it, then you're in luck. In this article, you will learn everything you need to know to carry out an effective SEO strategy.
How to Add an Email Account to Microsoft Outlook on Windows
Adding an email account to Outlook is usually fairly quick, but may come with a few surprises during setup. This article tells you how to configure your email account on Outlook from your Windows PC in an easy and comprehensive way.
Is natural referencing effective? The conclusions of Geekworkers
Business owner or marketing manager, you know full well that SEO is one of the biggest trends in online marketing. However, competition is fierce on the internet and it is only natural to wonder if, in the end, natural referencing is still worth it.
Visual identity: How to make a graphic charter?
When launching a project or a business, it is necessary to establish the graphic universe in which your brand will be immersed. This universe will then be used in communication and all printed media (business cards, flyers), screens (website, social networks, mobile application) or physical (windows, stands).
E-commerce: the 11 trends to follow in 2022
Things move quickly in the world of online commerce. The industry is constantly evolving, with new trends and technologies emerging daily. As an e-retailer, it is important to be constantly monitoring the latest e-commerce trends in order to remain competitive.
What is UI Design? Our complete guide!
UI design or User Interface is the process of designing the look, feel and interactivity of a digital product. This can, for example, be a website, a mobile application or an online store. We are talking here about all the graphic elements that will allow the user to interact on a website.
Social networks: 15 important tips to improve your social media marketing
Social media marketing is the new normal with over 4 billion users. Businesses, regardless of their niche, use social media to drive quality traffic, drive rigorous customer engagement, and drive sales.
But is being on social media enough? Of course not !
