Big data in companies: what interest for my business?
Every business organization, small or large, needs valuable data and information. When it comes to understanding your target audience and customer preferences, big data plays a very important role. It even helps you anticipate their needs. Good data must be presented effectively and analyzed correctly. They can help a business organization achieve various goals.
5 tips for ensuring your cybersecurity at home and at work
Cybersecurity has become a common issue for those using new technologies. From now on, professional life and private life are no longer really distinguishable. They are linked to the use of the internet, social networks and connected objects. In addition, the advent of telework and digital nomadism makes this border even thinner, so many professionals use the same tool for private and professional use. In Switzerland, nearly 40 TP2T of the population work from home.
What is Green Web Hosting?
When a business chooses a hosting company, the most important factors are the quality of services offered and customer service. However, the environmental impact tends to be overlooked.
However, environmental protection and energy conservation have become a real priority. Note that in Switzerland, the consumption of renewable energy represented 80 % of electricity consumption in 2021. Green solutions are then prioritized by companies, with the aim of entering into an ecological approach that has become increasingly important for consumers.
How to effectively develop your social media marketing strategy?
Looking to refine your social media marketing strategy?
Great ! Now is the perfect time to do it.
In a landscape where there is more competition, content and networks than ever, an effective strategy gives you the focus to say “no” to efforts that don’t serve your goals.
That's why we've put together a comprehensive guide to creating a social media marketing plan from scratch.
5 reasons to create a WordPress website
Choose WordPress, yes, but why? Is my site not performing well enough? Why WordPress and not another platform? These are questions often asked by our customers. You may be wondering about them too, and good news, you're on the right page!
Facebook Ads: 20 Tips to Try Right Now
There's a lot to comb through if you're looking to master Facebook advertising. Honestly, it's pretty overwhelming.
Which brings us to the purpose of this article. Where to start ?
Well, we've done the groundwork. We sorted through our Facebook ads, and we brought out the best of the best. The perfect diamonds in the diamond field. The best.
Consider this blog a gateway to the most comprehensive Facebook advertising training manual in the world. Each tip, useful on its own, links to a quality, in-depth resource on how to implement that tip into your new or existing Facebook advertising strategy.
Why is it important to have a blog on your website?
Many companies find that a blog is not necessary on their website. Others think that a blog will only be useful for announcing new offers or explaining in detail a very specific service on their activity.
However, it turns out that creating a blog is a real added value for your content strategy. It even happens to be a very powerful marketing tool. When it is well designed, a blog can increase its notoriety and increase traffic to its website. However, this requires compliance with a few very specific rules and above all the development of articles with high added value.
Community Manager: 8 secrets for better community management on social networks
As a Community Manager, what can you do to help your business succeed?
One of the best ways is to help cultivate strong customer relationships, build brand loyalty, and help your business retain more customers in the long term. A strong community becomes a place where customers interact not only with your brand, but also with each other. Which is free word of mouth advertising and a great source of positive reviews.
What is Big Data?
Big Data is a common term for a collection of information, which is considerable in scale and can be used for commercial or other purposes.
What is it used for ? The answer is simple: Big Data aims to collect, store and analyze large-scale and extremely complex data.
