Why is it important to have a blog on your website?
Many companies find that a blog is not necessary on their website. Others think that a blog will only be useful for announcing new offers or explaining in detail a very specific service on their activity.
However, it turns out that creating a blog is a real added value for your content strategy. It even happens to be a very powerful marketing tool. When it is well designed, a blog can increase its notoriety and increase traffic to its website. However, this requires compliance with a few very specific rules and above all the development of articles with high added value.
