Month: June 2024

How to optimize your WordPress site using server cache? (Varnish – OPcache – Redis -Memcached)

Optimizing the performance of a WordPress site is crucial to guarantee an optimal user experience and improve natural referencing (SEO). One of the most effective methods apart from caching plugins like WP Rocket, WP Fastest Cache or W3 Total Cache to achieve this is the use of server caching systems. This article explores […]

Google Ads and Optimized Landing Page: The perfect combo for customer acquisition in 2024

Do you aspire to transform your website into a real magnet for qualified prospects? Do you want to maximize your return on advertising investment and leave your competitors far behind? Discover how the strategic combination of Google Ads and optimized landing pages can propel your business to new heights in 2024. In video Why […]

Improve the quality of your images for FREE using AI with Upscayl

Upscayl: The AI tool that revolutionizes your graphics workflow As a web agency in Lausanne, we understand the challenges that graphic designers, web designers and other creators face on a daily basis. Among these challenges is the need to obtain high-quality images, even when the original sources are limited. This is where Upscayl comes in. Video presentation […]

Google Ads: Brand exclusion, page flow and optimization with Google Sheets [video]

In this article, we'll show you how to optimize your campaigns, focusing on Max Performance and Search campaigns, with a Google Sheets tip to master your URL exclusions. Performance Max: Target New Customers, Exclude Existing Brands The objective of Performance Max campaigns is to expand your audience. To avoid wasting […]

Create an online store with WordPress and WooCommerce: The complete video guide

Do you dream of launching your own online store? WordPress, associated with its WooCommerce extension, is the ideal solution to make this project a reality. As an expert web agency based in Lausanne, Geekworkers supports you at every stage of creating your e-commerce. Why choose WordPress and WooCommerce? WordPress is the […]

Google Ads Guide [2024] to Optimize your Search Campaigns and Max Performance

Do you want to propel your business in French-speaking Switzerland thanks to the power of Google Ads? Do not search anymore ! As a Google Ads expert web and marketing agency, Geekworkers reveals some tips to outperform your campaigns. This comprehensive guide provides you with proven strategies to achieve up to 2'000% return on investment […]