You want to create links with websites to improve the notoriety of yours and stimulate your natural reference ? Have you thought about backlinks?
At first glance, backlinks just look like ordinary website links. But if you own a website or are in charge of marketing, you should know that backlinks have a very important role to play in your SEO.
In this article, Geekworkers explains why backlinks are essential and what type of backlinks you should focus on.
What is a backlink?
A backlink is a link present on your website, but which comes from another site. More clearly, it is also called incoming link.
Take a look at this example: a backlink from our site to Hootsuite. To illustrate our point, we've decided to use the Hootsuite platform. So that readers can get to this site, we've included its URL, which appears in pink in the text.
Quality backlinks are a real help for search engines, such as Google, to index the content of web pages. What's more, quality backlinks demonstrate a high level of authority to Google and will help your site climb to the top of the search results.
Backlinks are therefore proof that your content is of high quality. They simply mean that other websites are authoritative and recognise your content as reliable. The more other websites use your content as a backlink, the more Google is able to offer good content to users and will be able to highlight yours.
Why are backlinks important for SEO?
Backlinks improve your position in the SERPs
If backlinks are one of Google's top ranking factors, it's for good reason! When several quality websites link to the same page, Google robots quickly understand that this page contains relevant content for Internet users. This is why it is necessary to obtain these links from trusted websites, because it increases the visibility of your site as well as your place in the ranking.
Backlinks to help your website's organic traffic
The more quality backlinks a web page contains, the more organic traffic it will generate. This is an essential criterion for Google because it determines the authority of a website and the indexing robots will more often take into account sites that have backlinks. The more quality and relevant backlinks a page has, the more organic traffic it will receive from Google.
Obviously, the more your site is indexed by the robots, the greater your chances of appearing in first position in the SERPs.
The authority of the site that points to one of your web pages is important
Thus, it is obvious that for the notoriety of your website, you need as many backlinks as possible. However, be careful of the sites that link to your pages. It is important that they are quality sites, and not “spammer” websites. Because if this is the case, yours may suffer and you will not appear as a qualified authority website.
Check the quality of backlinks
There are many tools to check the quality of backlinks, like Semrush which gives you access to a wealth of data on your backlinks.
Take a look at recycling-express.ch, which happens to have pretty good quality backlinks!
Anchor text and the number of links affect your backlinking profile
The number of links directly affects the value of a link. The more links you have, the higher their value.
The anchor text is the clickable text of the backlink. It enables crawlers to understand what the link is about. That's why this text must contain relevant keywords.
For example, a website could create a link to one of our blog articles on natural referencing. The exact anchor text could simply be "natural referencing".
Do you have any broken links?
Creating backlinks is good, but you still have to make sure they work. You can use Semrush, Small SEO Tools or Ahrefs. If you update your URLs or create new backlinks, check automatically!
Disapprove spammy links
You may receive fraudulent links, and you can disapprove of them. Thus, the Google robots will be able to ignore it and your PageRank will not suffer any consequences. Nowadays, you receive a recommendation directly through Google Search Console when a link seems fraudulent.
How to get more backlinks?
Having backlinks is not always easy. However, there are several methods to help you:
Create visuals to share
Submit guest articles on blogs related to your field of activity
Create internal links
Differentiate between DoFollow and NoFollow backlinks
PageRank, one of Google's many algorithms, assesses the quality and quantity of backlinks. The higher the PageRank of a link, the more authoritative it is.
This evaluation also takes into account DoFollow and NoFollow links:
DoFollow backlinks
A DoFollow link is nothing special, it is a simple link without an attribute. These backlinks simply ask search engines to crawl and then index them. When a website receives a DoFollow link, Google increases the PageRank value of the page in question.
Backlink NoFollow
NoFollow backlinks tell Google that they should not be explored. They are also used for sponsored content, when, for example, a website has been paid to create a link to another site.
These links have no value in terms of PageRank, because no authority is passed on to the robot, so SEO is not affected.
How to check if your link is NoFollow?
Right-click on a page and click "Inspect." You will see the HTML version of this page and can look for a “rel=”nofollow” attribute. If you can't find one, it's a DoFollow link.
Therefore: the quality of backlinks comes down to authority
So backlinks are really essential for your natural reference. They quickly attract the attention of spiders and allow you to optimise your chances of appearing in top position in the SERPs.
And for a quality backlinking strategy, why not entrust your project to the experts at Geekworkers?
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Quality backlinks are a real help for search engines, such as Google, to index the content of web pages. What's more, quality backlinks demonstrate a high level of authority to Google and will help your site climb to the top of the search results.
Backlinks are therefore proof that your content is of high quality. They simply mean that other websites are authoritative and recognise your content as reliable. The more other websites use your content as a backlink, the more Google is able to offer good content to users and will be able to highlight yours.
