Both a trend and a necessity, the digital transformation is an essential step for any company wishing to develop in an efficient, safe and rapid manner. Initiating such a change is not easy, however. Our pro tips to help you with this task!
Digital transformation: definition
Broadly, digital transformation is a process of integrating digital tools into the operation of a business. But not only !
It is indeed a complete overhaul of its mode of operation. Its objective is to replace all manual processes in order to allow the company to become more efficient and to remain competitive in the face of an ever-changing market.
First stage of digital transformation: measuring the level of digital maturity
The first step in the digital transformation process is to measure the company's level of digital maturity by carrying out a 3-part audit:
- Technological digital maturity: what technological tools have been put in place to streamline processes and provide better service? It is necessary to identify them, to validate their adequacy to the processes of the company and to check the improvement which they bring to the services compared to the needs.
- Digital maturity perceived by the user: It is a question of evaluating the contribution of the various digital functionalities used by the customers and other actors of the company (suppliers, financial partners, etc.)
- Organizational digital maturity : the digital culture of its team as well as the company's ability to manage digital projects in an adaptable and consistent mode with the market.
Between 1 and 100, the digital maturity score represents the company's ability to drive change and carry out its activities with the help of digital technology. The higher it is, the better the digital transformation will be started.
There are several ways to assess digital maturity. The use of online tools remains by far the most common. Questionnaires, which consist of a series of questions to be asked of decision makers and the entire team, are also an alternative. It is also possible to opt for a custom test, thanks to the free audit service of Geekworkers, for example. Geekworkers is a Swiss company specializing in digitization.
The other steps to follow for a successful digital transformation
Implementation of the digital transformation strategy
The digital maturity audit was just the start of digital transformation. The next step is to implement its strategy in a process test and learn. Here are some examples of actions for a trader to take at this stage:
- transform its website into a dematerialized sales platform, with online physical advisers and bots;
- launch on social networks to reach more audience;
- digitize its internal processes in order to increase productivity;
- sell on marketplaces such as Amazon to expand the market.
Design of an economic model
It is then necessary to design an economic model before checking how your offer is positioned on the market which is going digital. Then identify the value added by the digital transformation, whether for products and services, production or finance. Note that, depending on the level of technological maturity, the ROI can be done more or less quickly or slowly.
Support for employees
The stake of digital transformation goes far beyond financial performance or business development. It affects the company in all its components; and the last step is precisely to support employees in the change. The latter must be acculturated to the digital transformation and become more involved in the process. Various training courses and technological tools are then made available to them. It should be noted that digitalization should enable employees to increase their skills, to feel more comfortable at work and to be more motivated. If necessary, the approach risks penalizing the company.
With the help of an expert to assist and provide good digitalization advice, digital transformation can have a more than positive impact on business development. A growth in sales of up to 86 % or an improvement in customer satisfaction of at least 78 % are some examples.
Digital transformation: an approach accessible to all
Digital transformation is accessible to companies in all industries and of all sizes. For this to be a success and not be painful for the employees, the support of a professional is recommended.
Geekworkers can support you in all stages of your digitalization. In addition to the assessment of digital maturity, the company can, for example, take charge of the creation of mobile applications, a logical continuation of digital transformation.
Customer case
Askeed, one of the pioneering Swiss beauty applications, perfectly illustrates the effectiveness of Geekworkers in the field. The app allows the company to improve its portfolio; by doubling or even tripling appointments. This tool also benefits customers who can have a more comfortable digital experience, by finding the nearest professional and the service adapted to their budget, more easily. The team also develops intuitive, responsive websites and takes care of administrative management projects.
In addition to digitization, thedigital transformation agency Geekworkers also offers a turnkey digital marketing service. And if you want to create engaging content or manage your community effectively, the team also puts its know-how at your disposal at an unbeatable price.
