There is no doubt that today the internet has revolutionized our habits. You can use this formidable means of communication to promote your products and services nationally but also internationally. For this, you will need a digital strategy so that you don't go headlong, like most companies do. Ready to take the challenge ? Our agency explains how to do it.
Optimization or implementation of your e-commerce site
Promoting its products and services on the internet involveswebsite implementation of good quality. Your website is the showcase of your brand on the web. In other words, it represents you to Internet users. This is the first step to being visible as a professional on the web. Indeed, all your communication actions will return Internet users to your website. It is thus necessary to look after him to ensure the conversion. For this, you will need to create a sales funnel adapted to your target.
Let us also underline the importance of applications. In fact, we are witnessing an upsurge in demand for mobile applications.
Several companies have taken the next step, that of creating a mobile app, precisely to be closer to their customers. You too can take advantage of this technology to promote your products or services; the main advantages being proximity and accessibility.
Social media presence
In order to promote your products and services on the web, your digital strategy should also include social networks. Today, your presence on social networks is essential. Not only does this presence improve your SEO and therefore your visibility. But it's also a great way to generate leads. However, communicating on social networks is not just a simple matter, you will need the right visuals and words to not blend in. Staying on social media is a time consuming activity, but one that will pay off a lot, especially in the long run if you know how to use it. Our agency can help you set up your social media strategy at a very attractive price. We'll provide you with compelling visuals and conduct a study to target keywords that convert through hashtags.
The importance of digital marketing
The Internet is in fact a vast field of communication. As we have seen, a digital strategy is necessary to give consistency to your actions and to ensure that you speak with one voice through all available communication channels. Today having a simple website is no longer enough; to attract qualified traffic, you should combine several techniques. Digital marketing includes all the techniques to promote your products and services on the web. We present to you the most used.
Content marketing
Literally, it is about content strategy, that is, you are betting on the content to drive visits and convert. This can be done provided you have quality content, with high added value on your site, through your blog or sponsored articles.
Emailing
These are marketing campaigns sent in the form of an email. Emailing is used to retain customers and to convert prospects through its promo codes or informative tickets.
Advertising or display
These are the advertisements using platforms like Google Ads. They can be sent in the form of an advertisement or visuals (display). Today video occupies an increasingly important place, especially with Instagram.
Influencer marketing
It's about using influencers to promote your products and services. To have a convincing result, be sure to choose micro-influencers in your sector.
In general, these techniques can be grouped into two categories. On the one hand, we have optimization techniques using the content itself such as SEO, content marketing or emailing. On the other hand, we have paid techniques to improve your visibility such as display or influencer marketing. Your strategy will have to take into account each of these facets to be effective. Do not hesitate to call a digital professional.
