When it comes to promote your brand on social media, hashtags are a great way to increase views, likes, and shares. Formerly known as the sharp (#), the hashtag is a way to get your content discovered by a captive audience.
Hashtags were first widely used on Twitter, but have become commonplace on other social media platforms, including Facebook, Instagram, LinkedIn, Pinterest, and TikTok. Mastering the hashtag gives you a powerful way to engage your audience and increase your social impact at no cost other than the time it takes to do some research and pay attention to trends.
Used correctly, hashtags allow people interested in your topic to find you and help to grow your influence and followers.
What is a Hashtag?
A hashtag is a key word or phrase preceded by the pound symbol (#). It's used in a social media post to help people who might be interested in your topic find it when they search for a particular keyword or hashtag. It draws attention to your posts and encourages interaction.
How to use hashtags?
When you use a sentence as a hashtag, you write it in full without spaces, like #enseignementlemarketingenligne. It can include numbers, but no symbols or punctuation. The hashtag can be placed at the beginning, in the middle or at the end of your message or comment on the networks social, and it allows what you have written to be indexed by the social media network. With this strategy, people who are not your fans or followers can still find your content.
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How to use hashtags on social networks?
Although it seems simple to place a hashtag in front of your keyword, there are other basic things that are important to know when trying to get found using hashtags.
Using them only makes a difference in your social media strategy only if it is done well. Here are some tips to get the most out of it:
- Don't get carried away with using a hashtag every two words. The number of hashtags that can be used depends on the platform you are using. But in most cases, one to three hashtags can have more impact than many.
- Keep your hashtags short and memorable rather than trying to use lots of words in one tag. For example #entrepreneurlifestyle is one of the most popular and used hashtags by entrepreneurs who mark their life as entrepreneurs
- Don't try to choose overly clever or obscure hashtags. If you choose a tag that no one is going to search for, it won't benefit your marketing because it won't be found!
- Choose detailed and specific hashtags, because you will get better results than with general terms. General terms are not likely to be searched. And if you use them, your content will likely get lost in a sea of unrelated content.
- Don't try to force hashtags into every post. Rather, use them when they add value and are likely to stimulate conversation and interaction.
- Hashtags can not only attract members of your target audience, but can also be used to research your competition. Search using hashtags, and you'll find relevant content related to your topic.
Why are hashtags important?
Hashtags are important on social media because they help your content get found by the right people. Using relevant hashtags allows your content tobe found and drive traffic to your content to increase views, likes and shares. The key is to find the right hashtags that match your content and interest users.
To find effective hashtags, observe the influencers
There can be a fine line between hashtags that are too general and hashtags that are too complicated or hard to find. A good starting point for determining which hashtags are effective is to pay attention to the hashtags that influencers of your niche have chosen and are using.
Chances are you have a good idea of which influencers are catching your audience's attention, but if you're brand new to a niche, how do you find them? For a particular niche, influencers are the people whose voices are most trusted and listened to, such as celebrities, famous bloggers, and YouTube users. There is also a large bank of B2B influencers that you can use to create marketing impact. HASmake sure, however, that they are relevant to your activity.
A great tool to use to identify influencers is BuzzSumo. Using this tool, you can find the best content, bloggers, publications, and writers in your niche. Follow top influencers and note the hashtags they regularly use to tap into relevant keywords and trends.
Once you've identified relevant influencers, you should use an influencer tracker to keep a list of important factors like social channels used, specialty, and relevance to your brand.
Other research tools to find hashtags
Other search tools are specifically geared towards finding hashtag information. Check out the following tools to help you identify effective hashtags in your niche:
- RiteTag offers instant real-time hashtag suggestions.
- Hashtagify.me is a tool that allows you to research the popularity and trends of hashtags.
- Keyhole offers you a free search function and gives you real-time data on a range of factors.
do not forget to search for keywords related to your content on social platforms to see which hashtags appear. Also, be sure to use social listening tools to understand what users are talking about and any trends you might associate with your brand.
How do hashtags work?
The point of using hashtags on social media is that you are telling a follower/user and an algorithm that your content relates to a specific topic or category. Ultimately, this helps users easily find relevant content across platforms, so your content can be discovered by a wider (or niche) audience.
How to use hashtags on Twitter?
Using relevant hashtags on Twitter can increase your engagement, as long as you don't overdo it. One or two hashtags per tweet should suffice. If you use two or three hashtags and specifically ask your followers to retweet them, engagement can be even higher.
Using hashtags on Twitter will make your post accessible when people search for your tag. It can also help you find conversations to join. To have even more impact on this platform, search for the most popular hashtags. Check out this list ofhashtag research tools on Twitter. Twitteromy is a specific tool for researching trends on Twitter.
How to use hashtags on Facebook?
When trying to increase the visibility of your posts on Facebook, using hashtags can help you as they can increase organic reach. On Facebook, it is important not to use too many hashtags. In general, it is recommended to use only one or two. Using more will make you look unprofessional and risk annoying those who read your posts.
You can find relevant hashtags to use by simply typing a keyword in the search bar.
It can also be a good idea to go back to your best performing Facebook posts and repost them with relevant hashtags. This not only repurposes old content that has resonated with your followers, but also attracts new ones who are interested in your product or service.
How to use hashtags on LinkedIn?
On LinkedIn, people haven't always used hashtags, but they work on this platform the same as on others. Currently, LinkedIn does not allow clickable hashtags in the body of articles. You will therefore need to use hashtags in the body of your message to get your article discovered.
One to three hashtags are generally recommended for LinkedIn. You can add them using the “Add” button under “Hashtags”.
Using hashtags on LinkedIn can allow your posts to be seen by people outside your network. Say you have 500 connections on LinkedIn, posting without a hashtag limits your content to that network. On the other hand, if you associate a hashtag such as #contentmarketing, you can triple the number of people who see it, which increases the engagement and credibility of your message.
How to use hashtags on Instagram?
Using hashtags on Instagram can increase reach and boost engagement. So feel free to use up to ten or eleven relevant and popular hashtags for Instagram Stories to reach the widest possible audience.
You can use up to 30 hashtags on a regular Instagram post. You probably don't need to use that many, but it's good to know that using more is okay here. So you can experiment.
Check out this example to get an idea of what type of hashtag might work.
Use the search box to see what hashtags influencers or competitors are using to engage on Instagram. Since it's the best platform for multiple hashtags, try a wide variety and use them on posts, photos, and comments.
How to use hashtags on Pinterest?
Hashtags are a great way to help people find your content based on keywords on Pinterest. Posts using hashtags are also placed in chronological order, so the platform places the most recent content first; useful for fresh content that you want to see instantly.
Use one or two hashtags related to your topic. On this platform, general terms are not likely to be helpful. Use hashtags that are unique or specific to your topic, especially if you use Pinterest for Business.
How to use hashtags on TikTok?
TikTokers use hashtags on their videos to categorize content. These hashtags are also clickable, meaning your content will appear alongside other relevant videos. Like on other social platforms, using hashtags on TikTok helps increase reach and helps TikTok's algorithm decide which users will see your content on the all-important For You page.
The caption limit on TikTok is 100 characters, so stay within that limit for all hashtags. That's enough wiggle room for you to experiment and see what works. Try to mix things up by using popular hashtags and niche hashtags to get the best reach possible.
Be aware that hashtags on TikTok change frequently. So you should keep an eye on the “Discover” page to keep up to date with what's trending.
How to develop a hashtag strategy?
Choose from specific hashtags whenever possible. Because the more specific you are, the more likely you are to attract a targeted audience. Capitalization before each word, although not required, clarifies what you are trying to communicate.
Your competitors are probably already using hashtags in their social media strategy. How successful are they in attracting your common audience? Pay attention to the amount of hashtags they use and the reaction they get. Our specialists at Geekworkers can also assist you in developing your social media strategy in order to develop your visibility and have a good and efficient communication on social networks.
There are no definitive answers when it comes to which hashtags you should use or how you should approach your strategy. A successful hashtag strategy starts with knowing your audience and taking the time to learn what works on each platform. Beyond that, you'll continue to learn what works (and what doesn't) by using hashtags as part of your social media strategy and analyzing your results.
Hashtags are a great tool for communicating with your followers as well as increasing engagement and attracting new customers.