Social media, what are the advantages?
Social media offers many benefits for SMEs. Companies have had to adapt to the changing habits of their customers. And social networks are a springboard to ensure their online presence.
Free registration
One of the great advantages of social networks is accessibility. Anyone can open a social media account for free. The promotions, which are admittedly chargeable, are not very expensive. And you can quickly see your ROI. A fortiori when using a strategy for advertising campaigns: study of targeting, refinement of the audience, choice of the right keywords, etc.
Controlled content
Another advantage is the control we have over our page. You have the option of controlling the posts. They will then be in total coherence with the values and the philosophy of your company.
Interaction with customers
Social media enables real-time interaction with customers. Many businesses make the mistake of not communicating with customers, when they are commenting or sending messages. However, this interaction is the basis of a relationship of trust. If you do not know how to go about it, you can entrust this task to our community manager at a price very interesting.
Openness to the world
Social networks also offer a way to find opportunities to collaborate with other brands that share your values. These collaborations allow you to expand your network and, by extension, your audience.
How to take advantage of social networks?
Many businesses are going headlong on social media just because it's the trend. Most of them give up after a few months, since they have not seen convincing results. To be able to optimize your presence on social networks, you have to be based on a social media strategy. Your digital agency GeekWorkers can help you implement this strategy to ensure your visibility. To take advantage of social media, we recommend basing your strategy on the following three points.
Acquire new customers but don't forget to retain old ones
In formulating your goal, don't overlook customers. Building a personalized relationship with each of your customers is the basis of loyalty. And social networks are particularly suited to this. It is possible, through your content, to create engagement, quite simply by responding to people who are interested in it.
Ensure a regular presence
Consistency and thoroughness are essential qualities to sustain your online presence. To ensure a steady flow of content, most businesses use an editorial calendar. This calendar makes it possible to plan the publications and to bring a certain harmony to all the messages.
Ensure authenticity and consistency in communication
We don't always pay attention to it, but the act of buying is more linked to emotion than to a real need. Part of the reason prospects engage is who you are. As a small business, you can play on this card. Be authentic about your brand. Social networks allow you to communicate your values, share your vision and discuss. When designing your messages, do not focus solely on your sales or generic messages as you risk losing the interest of your audience.
Social media marketing is now a real pillar for brands. Using it wisely opens up market opportunities, especially for small businesses. The sooner you get started, the faster your notoriety will be established. Do not hesitate any longer and, if necessary, call on a professional who will accompany you to define a good positioning. Our agency, GeekWorkers, is attentive to your needs.
