How to effectively develop your social media marketing strategy?
Looking to refine your social media marketing strategy?
Great ! Now is the perfect time to do it.
In a landscape where competition, content, and networks are more plentiful than ever, an effective strategy gives you the focus to say “no” to efforts that don't serve your goals.
That's why we've put together a comprehensive guide to creating a social media marketing plan from scratch.
Why is it important to have a blog on your website?
Many companies find that a blog is not necessary on their website. Others think that a blog will only be useful for announcing new offers or explaining in detail a very specific service on their activity.
However, it turns out that creating a blog is a real added value for your content strategy. It even happens to be a very powerful marketing tool. When it is well designed, a blog can increase its notoriety and increase traffic to its website. However, this requires compliance with a few very specific rules and above all the development of articles with high added value.
Backlinks for SEO: an essential practice
Do you want to create links with websites to improve your notoriety and boost your natural referencing? Have you thought about backlinks?
At first glance, backlinks simply look like ordinary website links. But if you own a site or are a marketing manager, know that backlinks have a very important role to play for your SEO.
Visual identity: How to make a graphic charter?
When launching a project or a company, it is necessary to establish the graphic universe in which your brand will be immersed. This universe will then be used in communication and all printed media (business cards, flyers), screens (website, social networks, mobile application) or physical (showcase, stands).
What is UI Design? Our complete guide!
UI design or User Interface is the process of designing the look, feel and interactivity of a digital product. This can, for example, be a website, a mobile application or an online store. We are talking here about all the graphic elements that will allow the user to interact on a website.
10 practices for a perfect UX Design
Expert in UX Design or not, we are all sensitive to the user experience of the sites we visit. When the user journey is bad, the experience is all the more unpleasant and we quickly abandon our research.
