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Digitizing your business - How to go about it?

Digitaliser son entreprise - Comment s’y prendre (1)

Following the recent health events, everyone agreed on the importance of digitalization for companies. Even the most refractory have gone digital, at the risk of seeing their activity shut down. When you are faced with a problem that you have never faced before, often you are not sure how to go about it.

Depending on the budget available to these companies, some of them have taken advantage of social networks and marketplaces to make themselves known to the general public for whom everything is now online. Others have taken the step of creating a website, but it is still necessary to know how to optimize it correctly to be able to really benefit from it. In this article, we explain how to digitize your business. But first of all, what is digitization?

Digital transformation

Social networks, although an integral part of the digitalization of the company, are not the whole digital strategy. Admittedly, putting your business on social networks is already a first step, but it must be part of a more global strategy. In fact, the digitalization of the company is a process that should be integrated into the strategic aspect. To achieve the desired results, it must be thought through by management and must be integrated at the level of each business process. At Geekworkers, we help you in the process of digitalization of your business by designing a business model adapted to your situation.

To put it simply, we can see the company from 2 perspectives: internally and externally.

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Internally, digitization consists of integrating digital tools to facilitate the general organization of the company in order to optimize the time dedicated to each task and thus to simplify the processes as much as possible. We often speak of “operational backbone” or operational efficiency.

Externally, digitization focuses on the customer. It is about setting up a system that collects all the information necessary to improve the user experience and ultimately generate more sales. Availability and accessibility remain the leitmotifs of a good digital strategy. Customers want a connected business that knows how to meet their needs instantly.


But like any change, the digitization of a company cannot be improvised. It must be integrated into the overall strategy of the company. For that, we give you some ideas.

Set up a 5-point digitalization strategy

Analysis of the existing

The first step is to measure your digital maturity. In this step, you will know more or less where you are with digitalization, whether internally or externally. For this, we have developed a tool for evaluating your digital maturity Also analyze the market, and therefore your competitors, to define your strengths and weaknesses as well as the constraints and opportunities offered by the context.
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The problem

The formulation of the problem allows you to better define your goals in terms of digitization. Note that the objectives must meet the SMART criteria: specific, measurable, acceptable, realistic and time-bound.

Technological possibilities

In relation to the target of your action, you will define the possible technological solutions. For example, you have: the website, mobile applications, software and communication tools such as newsletters or the chatbot. Achieving a successful digital transition is no small task. For it to be accepted, especially internally, do not forget to include a strategy to support change through training and appropriate communication.
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The budget

The prioritization of a particular solution will be based on your budget. You also have to consider the cost of inaction or the cost of using one solution over another.
The formulation of the problem allows you to better define your goals in terms of digitization. Note that the objectives must meet the SMART criteria: specific, measurable, acceptable, realistic and time-bound.

KPIs

Finally, in order to measure the impacts of your strategy and to readjust it if necessary, it is necessary to define the performance indicators. Today, digitalization remains an essential step to develop your business and stay in the market. We have seen the impact of the health crisis. Companies that have been able to be flexible have experienced a meteoric rise in their requests. On the other hand, those who have not been able to integrate digitization into their strategy have had to close. Call on our digitalization experts to support you in your strategy. As a specialist, Geekworkers helps you in the design of your business model and digital innovation.
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