Since the appearance of this term in the 90s, technological disruption remains more relevant than ever. Simple innovation is no longer required, ...
Following the recent health events, everyone agreed on the importance of digitalization for companies. Even the most refractory have gone digital, at the risk of seeing their activity shut down. When you are faced with a problem that you have never faced before, often you are not sure how to go about it.
Depending on the budget available to these companies, some of them have taken advantage of social networks and marketplaces to make themselves known to the general public for whom everything is now online. Others have taken the step of creating a website, but it is still necessary to know how to optimize it correctly to be able to really benefit from it. In this article, we explain how to digitize your business. But first of all, what is digitization?
Social networks, although an integral part of the digitalization of the company, are not the whole digital strategy. Admittedly, putting your business on social networks is already a first step, but it must be part of a more global strategy. In fact, the digitalization of the company is a process that should be integrated into the strategic aspect. To achieve the desired results, it must be thought through by management and must be integrated at the level of each business process. At Geekworkers, we help you in the process of digitalization of your business by designing a business model adapted to your situation.
To put it simply, we can see the company from 2 perspectives: internally and externally.
Internally, digitization consists of integrating digital tools to facilitate the general organization of the company in order to optimize the time dedicated to each task and thus to simplify the processes as much as possible. We often speak of “operational backbone” or operational efficiency.
Externally, digitization focuses on the customer. It is about setting up a system that collects all the information necessary to improve the user experience and ultimately generate more sales. Availability and accessibility remain the leitmotifs of a good digital strategy. Customers want a connected business that knows how to meet their needs instantly.
But like any change, the digitization of a company cannot be improvised. It must be integrated into the overall strategy of the company. For that, we give you some ideas.