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level assessment
digitization

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Evaluation du niveau de digitalisation - image GeekWorkers - 5

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the best strategy to boost your business.

The experts of GeekWorkers are at your disposal for a in-depth analysis of your digital maturity level.

Level of digitization in general: INSUFFICIENT

Overall, the score you have accumulated is insufficient to say that your business is digital. Where to start ? How to succeed in your digital transformation? … Here are the answers to all these questions to complete your digitalization process before a competitor does it before you.

Where to start ?

The first essential step in digitization is the optimization of the online presence and / or the use of digital platforms. If you already have a website, start by improving the quality of it. GeekWorkers offers its website creation / redesign service at a lower cost. In fact, your online presence and the use of a digital platform facilitate interactions and improve your relationship with your stakeholders: customers, suppliers or partners. It is imperative that you focus on your customers even if it means completely rethinking your business model.

Then, get into the habit of making decisions based on the data you collect. Currently, several tools are available to collect and sort the relevant data. To mention for example only Google Analytics, Google Search Console, Google Ads, but also data on your customers. It is advisable to get help from an expert agency for setting up these tools. Optimizing your customer portfolio through optimization processes can allow you to significantly increase your turnover. It is more difficult and more expensive to acquire new customers than to optimize your existing portfolio. You then need to rethink your business process. The goal here is to have all or part of the process digitized. In addition, you must set up a robust and scalable Information System to make the process fluid.

After having implemented all these recommendations, all you have to do is motivate the managers and train your employees. This last step is very important, because the success of your transformation depends very much on the will of all the collaborators of the company. Driving change is a theme that might inspire you.

How to succeed in your digital transformation?

The success of digitalization depends first and foremost on the strategy deployed. Of course, we have already covered the essential steps, but each step must be studied in depth. GeekWorkers carries out a complete study and offers a digitization strategy at an unbeatable price in the canton of Vaud and throughout Switzerland.

Monitoring and adaptation are also necessary based on employee feedback. The last point to take into account is technology watch. Stay tuned for new technologies that could benefit your business. If necessary, also offer training sessions in the use of technological tools to your employees.

In short, these are the minimums to know regarding the digital transformation or digitization of a company. If you wish to have further studies and results, do not hesitate to contact GeekWorkers. The first counseling appointment is FREE.

Level of digitization in general: POSITIVE

Overall, we can say that your business is digitized or in the process of digital transformation. You are on the good road. Let's see together what are your advantages and what are the possible areas of improvement for your strategy.

What are your advantages ?

Digitization always starts with the decision to use digital tools within the company. Mobile applications, website, social networks, etc. All means are good to make yourself known. With these tools and the different platforms you use, you can easily communicate with your suppliers, customers and partners.

When using digital tools, data collection becomes automatic. Today, it is possible to make decisions thanks to the data collected through the tools you use. A better leader can even beat the competition by implementing data-driven strategies.

All or part of your business processes are already digitized. Your employees gain in productivity. It has become easier to avoid errors because your regular process is much smoother.

The commitment of the leaders of your company is a great help in your digital transformation process. Indeed, the success of a strategy depends very much on the will of the decision makers of the company. You also have an advantage because your employees are committed to your digitalization. Their commitment will allow your company to flourish quickly. Employee feedback will even help you optimize your strategy or process.

The last point that makes your company have a positive level of digitization is your investment in the digital training of your employees. You will easily be able to anticipate the evolution of technology related to your activity.

What remains to be done?

Even if you have already started your digitalization process, there is still room for improvement. We give you some tips that may help you.

First of all, know that technology advances at high speed. Perform technology watches in order to detect new tools, methods or techniques that could further boost your business. If you're already doing it, that's fine. You can even seek advice from experts like GeekWorkers. You should never rest on your laurels and continually question yourself. You should not look at your competitors but focus and understand the needs of your customers.

Your IS is already digital, but is it really optimal for your Business Process? Ask yourself this question every now and then. The goal is not to have an efficient and expensive IS, but which offers a satisfactory quality-price ratio. GeekWorkers experts can carry out a quality audit of your IS.

Finally, provide continuing education for everyone as needed. From managers to employees, all company employees must have a high level of commitment to digital transformation.

More details

Level of digital interaction with stakeholders:

INSUFFICIENT

A digitized company must have a high level of digital interaction to offer a meaningful experience to all of its stakeholders: partners, suppliers, employees or customers. The use of digital tools, digital platforms, mobile applications, social media, website, etc. facilitates communication between your company and its stakeholders.

As we live in the age of technology and digital, it is important for a company to have an effective digital marketing strategy. Optimize your strategy through the use of marketing tools. Create your advertisements online and make yourself known on the Internet.

Level of digital interaction with stakeholders:

POSITIVE

Your business is already using digital and digital tools to communicate with your stakeholders. The use of these tools facilitates communication with your customers, suppliers or between employees. However, please note that technology is advancing at a great speed. You therefore have an obligation to adapt your strategy according to this evolution.

Level of data collection for decision making:

INSUFFICIENT

Data is the new black gold. In recent years, the decision-making process in companies has changed due to digitization. The time for instinctive decisions is over. Today, managers now rely on the data collected to make important decisions: launch of new products or services, management of the advertising budget, investment choices, etc.

Number of visits to your site, sales volume in a geographic area, results of your marketing campaign, etc. Collect the data that is most relevant to your business and then organize it to bring out a good strategy that will boost your business.

Level of data collection for decision making:

POSITIVE

You are already collecting data to make decisions. It's good ! Continue down this path. You realize that it is possible to turn data into a strategic advantage. However, data intelligence or Data Intelligence is constantly evolving. Stay abreast of new practices and / or new tools that can facilitate your decision making.

Level of digitalization of business processes:

INSUFFICIENT

Much of the value of your business comes from your processes. The digitalization of your company's key business processes is necessary to ensure that your goals are met. The digitization of accounting documents greatly improves the monitoring and verification of all accounting operations. Customer services can be done via mailing. This improves the processing time for complaints, for example.

You can also opt for the use of ERP.

Develop your own digital business process! Benefits ?
  • Ease of processing
  • Time saving
  • Flexibility in staff organization (Ex: your employees can work from anywhere)
  • Competitive advantage
  • Minimal risk of error
  • Etc.

Level of digitalization of business processes:

POSITIVE

The digitalization of business processes is always advantageous for a company. You have surely already noticed a difference since the implementation of your digital Business Process. Productivity gain for your employees, all stages are traceable, have a visualization of the progress of each task, etc.

It is still recommended to optimize the digitization of the process according to the needs of your company. An evaluation of the effectiveness and an optimization is therefore necessary from time to time.

Level of digitization of the information system:

INSUFFICIENT

The information system is like the brain of your business. It is important to note that an IS must meet the needs of a business. A good IS also takes care to reduce the arduousness of the work. It is imperative for a business to be able to have an accurate overview of its activity at all times. It is essential to be able to find any information very quickly. Ensure that the supply management system is linked to the purchasing system and accounting. All of this will have a major impact on the fluidity of your processes. Enabling you to optimize them through intelligent management of the data you own is key. The smoother the common processes, the less frequent you will be confronted with frequent errors. A good information system is a huge gain in time and efficiency, and therefore, it provides a competitive advantage.

Therefore, link the information systems you use in each department. However, you have an obligation to rethink your process in general before establishing an action plan.

Level of digitization of the information system:

POSITIVE

You have already started your digital transformation. You are currently seeing that having interconnected information systems is advantageous. Keep going ! Be aware that owning an efficient and very expensive IS will not necessarily increase your turnover if you do not implement another strategy. It is the quality and optimization of your processes that are important.

Level of leadership commitment to digitization:

Insufficient

“Everyone has a plan until the day we get a straight right in the face”- Mike Tyson. It is urgent to put back to the center and start your digital transformation. As we all know, digitization is an essential step at the moment. However, several leaders around the world are worried about the digital transformation of their business. The reason is simple: most leaders don't know where to start or what to do. They fear that the transformation will have an impact on the profitability of the company.

 

You should note, as a leader, that digitization will not only breathe new life into your business but can radically change your business model. The transition affects absolutely all sectors, no one is spared. Surround yourself with experts in the field and trust only those who have the will to succeed.

The success of a company always starts with the will and the commitment of its leaders!

Level of leadership commitment to digitization:

POSITIVE

You have a committed and confident team. Digitization can change the life of your business. The success of a company always starts with the commitment and the will of its decision-makers. Continue on this road!

Just be aware that all your employees must have the same level of commitment as the leaders.

Level of digitization in employee collaboration:

Insufficient

The use of collaborative platform is starting to gain ground in SMEs and VSEs. Exchanges between employees are carried out via digital platforms. Start implementing this practice in your business to facilitate communication and increase employee productivity.

How does it work ?

Today, it is possible to work on the same document. Several working methods are possible. It's up to you to find the process that's right for your company. The use of email for internal communications makes it possible to have conversations traceability. Gmail, Google Calendar, and WhatsApp or Zoom can save you a lot of time in organizing tasks. It is not the type of tool that is important, but the added value it can bring to your business. Today, everyone has a smartphone, we have to rethink the modes of collaboration and use communication channels that allow exchanges, keep the history of information and monitor the performance of each employee. For example, simply organize WhatsApp groups by function and collaborate using the cloud.

Level of digitization in employee collaboration:

POSITIVE

You have done well to use one or more tools to facilitate collaboration between your employees. You are aware of the issue of collaborative platforms. It should only be noted that digital platforms must respond effectively to the needs of your organization. Several points must be taken into account: accessibility, handling, the different features, etc.

Take the time to check if the tool you are using still meets your needs. You may need to upgrade the tool or change the system.

Support and employee engagement with digitalization:

Insufficient

If the employees in your company are not supporting you in your digital transformation, you will surely fail. Employees must have a high level of commitment to digitization. To do this, you must first find out why they are not supporting you?

Several reasons are possible:
  • Process too complicated for their skills
  • Digital tools difficult to learn
  • Lack of information about the digital strategy
  • Objectives not specific enough
  • Etc.

Ask your employees for feedback on the strategy you have just deployed. Ask them if they are comfortable with technology. If they say that training is not enough, allocate a budget for training in the use of new technologies. Each change brings with it a lot of reluctance. You can find more information on change management in companies on Google.

Support and employee engagement with digitalization:

POSITIVE

The commitment of all employees allows a company to effectively achieve its goals related to digital transformation. It's good if your employees support you. It's even better if you have the opportunity to get feedback on the digital strategy you have put in place. Then improve and optimize your strategy based on feedback.

Level of investment in digital employee training:

Insufficient

In a company, not everyone has the same skills in new technologies. This point can have a negative impact on the implementation of your digital transformation. As a result, digital employee training is often necessary, even essential, in a company.

To put it simply, always offer one or more quality training courses to your employees. Hire experts to support them in the use of software or technological tools. Give them time to learn before setting goals. In addition, know that the world of technology is constantly evolving. You will always have to innovate, create and adapt to any change. It starts with the continuous training of your teams to avoid being left behind by the competition.

Level of investment in digital employee training:

POSITIVE

You have done well to invest in the digital training of your employees. In a world where technology is starting to dominate all industries, having digital skills has become a necessity for a business. Training does not simply allow you to master tools. Investing time and money in the digital training of employees allows above all to anticipate the evolution of new technologies.

(*) Confidentiality: The information collected via this questionnaire will remain confidential. GeekWorkers will use them for the analysis and evaluation of your level of digitization. Your information will not be passed on to third parties.