In a competitive market, having a strong brand, a clear identity and unique positioning is essential to stand out, attract the right customers and build loyalty among your audience. Geekworkers, a consulting agency in Lausanne, supports Swiss SMEs in defining or refining their branding and positioning strategyWe help you clarify your mission, your values, your unique value proposition, your key message and ensure the consistency of your visual identity across all your media.
We work with you to formalize your mission, your vision, your core values, your customer promise and your brand personality.
We analyse your current positioning on the Swiss market compared to your competitors and identify opportunities for differentiation.
We can help you to clearly articulate your unique value proposition (USP) and define a powerful key message that resonates with your target audience.
We can advise you on creation or evolution of your visual identity (logo, colors, typography) so that it reflects your positioning and is applied consistently. We work with expert graphic designers.
Strong branding and clear positioning allow you to: differentiate yourself from the competition, attract customers who share your values, justify a premium price if relevant, facilitate the memorization of your brand, and build a relationship of trust and loyalty. It is the basis of effective marketing and sustainable growth. It is a key element of our Audit & Digital Strategy.
Our branding workshops in Lausanne are interactive and collaborative. We use structured methodologies to guide you through reflective exercises about your business, your market, your customers, and your aspirations. The goal is to co-construct the key elements of your brand platform.
No, the logo and colors (visual identity) are only part of branding. Branding encompasses everything that defines your brand: your story, your values, the way you communicate, the experience you offer to your customers, your reputation. It's the overall perception people have of your business.
For a unique positioning, it is necessary identify what really makes you different and better in the eyes of your target audience : Specific expertise? Exceptional customer service? Product innovation? An ethical approach? We help you find that distinctive angle and communicate it clearly.
The next step is to roll out this strategy consistently across all your contact points : website, marketing materials, internal and external communications, customer experience. Branding must be a daily part of your SME's daily life. We can support you in this deployment. Contact us for a quote.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
Geekworkers is a web agency based in Lausanne, French-speaking Switzerland, specializing in the creation of websites, e-commerce stores, mobile applications, and digital marketing (SEO, Google Ads, and Social Media) to help you succeed online. We have helped more than 300 businesses and entrepreneurs in Switzerland achieve success with their online projects.
Our affordable pricing has been designed for entrepreneurs, start-ups and SMEs as well as large companies with high standards of service.
