/
/
Campaign Management and Optimisation

Campaign Management and Optimisation

Our Social Ads experts in Lausanne manage your budgets, bids and Meta targeting for greater performance.
Free & No Obligation
Lausanne | Geneva | Fribourg | Neuchâtel | Valais | Jura
4.9
/5
300+ satisfied customers in Switzerland
300+ clients supported in Switzerland
Lausanne | Geneva | Fribourg | Neuchâtel | Valais | Jura

Our expertise

Daily monitoring and continuous optimization of your Facebook & Instagram campaigns for a Maximum ROI.

Launching an advertising campaign on Facebook or Instagram is just the first step. To achieve optimal results and maximum return on investment (ROI), a rigorous management and continuous optimization are essential. Geekworkers, agency specializing in advertising on social networks (Social Ads) in Lausanne, supports the complete management of your Meta Ads campaigns for your SME in Switzerland. We provide daily monitoring, optimizing bids, budgets, targeting, and creative to constantly improve your performance.

Daily Performance Monitoring

We are closely monitoring the key indicators of your Meta Ads campaigns (reach, impressions, clicks, conversions, cost per result) to quickly detect any anomalies or opportunities.

Optimization of Bids and Budgets

Adjustment of the bidding strategies and budget reallocation between ad sets and campaigns to maximize results based on your goals and overall budget.

Refining Targeting

Performance analysis by audience segment for refine targeting, exclude underperforming audiences and test new avenues to reach your prospects in Switzerland.

A/B Testing for Creatives

Implementation of A/B testing on visuals and advertising texts to identify the most effective combinations and continuously improve click-through rate (CTR) and conversion rate.

FAQs

Advertising platforms like Meta are dynamic: competition evolves, costs fluctuate, and audience or creative performance can change. Without a active management, your campaigns risk underperforming, wasting budget, or becoming obsoleteContinuous optimization is key to maintaining a good ROI. It is the heart of our offer. Meta Ads Start.

The frequency of optimization depends on the intensity of the campaigns and the volume of data. A daily monitoring of indicators is essentialAdjustments (bids, budgets) can be made several times a week if necessary. More in-depth analyses (targeting, creative) are generally conducted on a weekly or bi-monthly basis by our experts in Lausanne.

Our optimization decisions are based on the analysis of your campaign performance dataWe identify what works well (to strengthen it) and what underperforms (to correct or stop it). The experience of our campaign managers and A/B testing help us validate our hypotheses.

If a campaign does not perform as expected, we conduct a in-depth analysis to identify causes : Targeting issue? Uninviting creative? Inappropriate offer? Technical issue on the landing page? We then suggest adjustments (e.g., modify targeting, test new visuals, review the offer) or we can recommend pausing the campaign if necessary.

Yes, absolutely. We provide you with clear and detailed regular (usually monthly) reports on the performance of your Meta Ads campaigns, optimizations made, and recommendations for next steps. Transparency is essential to us. Contact us for a personalised quote.

Our Agency Services

Website & E-Commerce
Digital Marketing SEO & SEA
Web & Mobile Development
Audit & Support

Achievements

More than 300 customers accompanied in Switzerland
Completed projects
+ 0
Years of growth
+ 0
Geeks listening
+ 0
CHF millions generated
+ 0
Coherent & structured digital multi-site ecosystem (WP/Elementor): easy navigation & management
HealthTech Switzerland: Webflow redesign and WooCommerce e-commerce. Centralised Stripe payments. 360° marketing.
  • Creation of showcase site
  • SEO Optimised Content Writing
  • Creation of websites & ecommerce
E-commerce +10,000 pop-culture products launched in less than 2 months (Covid period). WooCommerce & WordPress
360° strategic support: calls for tender, RGPD/LPD compliance, Ads optimisation and training for Gerofinance teams.
Coiffure Lausanne: from 0 to 30 customers/week (+68% growth/month) via digital strategy Ads/GMB/CRM.
N°1 leader in junk removal in French-speaking Switzerland (< 2 years, 0 to 2 million CHF/year). 360° SEO & Google Ads strategy.
  • Website & E-Commerce
Premium sports coaching (Geneva): bespoke WordPress platform with booking & client area
B2B Vue/Node/IA (Vertex AI) application for corporate governance, ISO compliance and risk management.

Customer satisfaction ⇄

= Responsiveness + Quality + Quality Prices

Our web agency is focused on quality and satisfaction for both
entrepreneurs, SMEs and large companies in French-speaking Switzerland

Chiara Cuffaro
chiaracuffarokinesiologie.ch
A huge thank you to Geekworkers for their excellent work on my website. Their responsiveness, professionalism and creativity made all the difference. A smooth collaboration and results beyond my expectations. I highly recommend!
Senghane Lmighty
whodaboss.app
Thank you to Geekworkers for their exceptional work! They understood my vision perfectly and created a landing page exactly as I wanted it. They were professional, creative and responsive throughout the project. I'm delighted with the result, which perfectly reflects the image of my application. I'd highly recommend their services to anyone looking for a quality digital agency!"
Michel Rey
zenityacademy.ch
A big thank you to Geekworkers for creating my website. Their professionalism, attentiveness and expertise made all the difference. A top team that I highly recommend! Their responsiveness and help in creating my content were a real advantage. An in-depth analysis of my needs was carried out from the outset and I was given permanent access to the progress of the project. Don't hesitate to work with them.
Ernesto Carreño
ernestdetailing.ch
GeekWorkers created an effective, modern landing page that was perfectly suited to our objectives. Their team showed great professionalism, and the work was carried out quickly and meticulously. We're delighted with the end result and would highly recommend their services for any web project.
Newash SA
newash.ch
I would like to express my deep appreciation for Geekworkers. Their outstanding customer service, professionalism and commitment to customer satisfaction is truly impressive. My experience has been exceptional and I highly recommend this company. Thank you for your service.
Bobi
bobiapp.ch
Geekworkers gave me a clear, actionable vision for developing Bobi. Their recommendations on SEO, digital acquisition and platform optimisation were relevant and impactful. A professional and efficient team that I recommend without hesitation! 🚀
Silvia Castillo
Very good service, follow-up and professionalism. I highly recommend them.
Turkey Lucidity
depotclesecurite.ch
Serious, efficient and friendly are the words that spontaneously appear after a month and a half of work on my future page.

Our turnkey offers

Quality, transparency and affordable rates
Site Landing WordPress
From
2490
CHF
(5% discount for full payment)

Convert your visitors into customers

  • WordPress site with Elementor
  • 1 page based on a template/template with a custom design
  • Creation of a strategy tailored to the company's objectives
  • Professionally written content
  • Optimization for conversion (contact or purchase) and Google Ads
  • Google Analytics setup
  • Standard SEO Optimization

Site Vitrine Pro WordPress
From
3900
CHF
(5% discount for full payment)

Your professional presence online quickly (WP Showcase Site).

  • WordPress site with Elementor
  • Up to 5 pages: Home, About, Services/Products, Blog, Contact
  • From a model (hundreds of choices)
  • Support and advice in relation to your objectives
  • Google Analytics setup
  • Standard SEO Optimization

Google Ads Start
From
459
CHF/month
(excluding advertising budget & set-up)

Generate your first qualified leads via Google Ads.

  • Conversion tracking
  • Customised strategy (keywords, campaigns, ads)
  • Google Search or Performance Max
  • Management 1 month
  • Monthly report/video
  • 2 campaigns, 100 keywords, 20 ads
  • Budget: < 1500 CHF/month
Meta Ads Start
From
459
CHF/month
(excluding advertising budget & set-up)

Your first Meta Ads campaigns to generate local leads.

  • Conversion tracking (Pixel and API)
  • Targeted strategy (age, interests, location)
  • Static content (posts, stories)
  • Management 1 month
  • Monthly report with KPIs
  • 2 campaigns, 2 adsets, 8 advertisements
  • Budget: < 1500 CHF/month