A well-managed company blog optimised for SEO is a powerful marketing tool for attracting qualified traffic, demonstrating your expertise, generating leads and improving your natural referencing. Geekworkers, an expert WordPress digital agency in Lausanne, will help you to develop and implement a effective blog content and SEO strategy. We work with you to define your editorial line, your publication schedule and the topics to be covered, and we make sure that each article is optimised to reach your target audience in Switzerland and appeal to Google.
We can help you to define your blog's central themes, tone of voice and type of content (feature articles, tutorials, case studies, interviews) that will bring the most value to your audience.
Creation of a a realistic and structured editorial calendarYou'll be able to plan article topics, target keywords and publication frequency for regular content production.
Identification of questions your audience is asking and relevant keywords to target for each article, in order to attract qualified organic traffic via your WordPress blog.
We will guide you (or take charge of) theSEO optimisation of each article title tags, meta-descriptions, Hn structure, internal linking, optimised images, etc. See ourContent optimisation.
A blog allows you to : target a large number of long-tail keywords (more specific and often less competitive), of publish fresh content on a regular basis (appreciated by Google), from create pages that can attract backlinksandimprove the internal linking of your site. This is a major SEO lever that we recommend to our clients in Lausanne.
The regularity is more important than raw quantity. It's better to publish one high-quality article a week or every fortnight, consistently, than to publish 5 articles at once and then nothing for months. We adapt the frequency to your resources and objectives.
Ideas can come from : your customers (their frequently asked questions), your sales or support team, the latest news in your sector, analysis of the keywords your target searches for, study of your competitors' blogs, etc. (to do things better or differently). AI can also help you brainstorm. See our Keyword search.
Yes, WordPress is an excellent platform for a business blog. It is natively optimised for blogging, offers great flexibility of design and functionality (via themes and plugins), and is very well managed by search engines for SEO purposes. This is the solution we prefer for our SME customers in Switzerland.
Yes. We can take care of complete copywriting of your SEO-optimised blog postsIf you have in-house copywriters, we can help you define your strategy and optimise your content. We also offer SEO copywriting training. Contact us for a blog strategy quote.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
Geekworkers is a web agency based in Lausanne, French-speaking Switzerland, specializing in the creation of websites, e-commerce stores, mobile applications, and digital marketing (SEO, Google Ads, and Social Media) to help you succeed online. We have helped more than 300 businesses and entrepreneurs in Switzerland achieve success with their online projects.
Our affordable pricing has been designed for entrepreneurs, start-ups and SMEs as well as large companies with high standards of service.
