Are your website or advertising campaigns attracting visitors but generating few conversions (sales, leads, registrations)? Geekworkers, an agency specialising in Conversion Rate Optimisation (CRO) in LausanneWe help you turn these visitors into customers. We analyse every stage of your conversion tunnelfrom the landing page to the contact form or shopping basket, to identify friction points and implement improvements that will significantly boost your results in Switzerland.
We use tools (Analytics, heatmaps, surveys) to understand how users interact with your conversion tunnel and where they give up.
We are improving clarity, relevance and persuasiveness of your landing pages so that they meet visitors' expectations and encourage them to take action.
Forms that are too long or complex are a major cause of abandonment. We optimised to make them quicker and easier to completeincreasing the number of bids.
We are setting up A/B tests to compare different versions of your pages, call-to-action buttons or texts, in order to scientifically validate the improvements.
CRO (Conversion Rate Optimization) is a systematic process aimed at increase the percentage of visitors to a website who carry out a desired action (e.g. a purchase, a request for a quote, a newsletter subscription). The aim is to improve the effectiveness of your site in achieving your business objectives. This is a central aspect of ouroptimising digital performance.
A typical CRO process includes : 1. Data collection (analytics, heatmaps, user feedback) to understand behaviour. 2. Identifying problems and the formulation of hypotheses for improvement. 3. Creating variations (design, content, CTA). 4. The A/B test of these variations. 5. Analysis of results and implementing the winning version. Then we start again.
Yes, even with moderate traffic, the improvements based on best practice and qualitative analysis (heuristics, session recordings) can have an impact. For statistical A/B testing, a certain volume of traffic/conversions is required to obtain reliable results. Our experts in Lausanne will advise you on the best approach for your SME. See also our creation of acquisition tunnels.
CRO is ideally a continuous effort. User behaviour, market trends and your own offering all change. What works today will not necessarily work tomorrow. An iterative and constant approach to optimisation will enable you to maintain and improve your conversion performance in Switzerland over the long term.
We use a range of tools: Google Analytics 4 for quantitative data, Hotjar or Microsoft Clarity for heatmaps and session recordings, survey tools, and A/B testing platforms such as Google Optimize (before it was discontinued), VWO, or features built into certain CMS/builders. For a CRO strategy for your SME, ask for a quote.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
Geekworkers is a web agency based in Lausanne, French-speaking Switzerland, specializing in the creation of websites, e-commerce stores, mobile applications, and digital marketing (SEO, Google Ads, and Social Media) to help you succeed online. We have helped more than 300 businesses and entrepreneurs in Switzerland achieve success with their online projects.
Our affordable pricing has been designed for entrepreneurs, start-ups and SMEs as well as large companies with high standards of service.
