Are your website or advertising campaigns attracting visitors but generating few conversions (sales, leads, registrations)? Geekworkers, an agency specialising in Conversion Rate Optimisation (CRO) in LausanneWe help you turn these visitors into customers. We analyse every stage of your conversion tunnelfrom the landing page to the contact form or shopping basket, to identify friction points and implement improvements that will significantly boost your results in Switzerland.
We use tools (Analytics, heatmaps, surveys) to understand how users interact with your conversion tunnel and where they give up.
We are improving clarity, relevance and persuasiveness of your landing pages so that they meet visitors' expectations and encourage them to take action.
Forms that are too long or complex are a major cause of abandonment. We optimised to make them quicker and easier to completeincreasing the number of bids.
We are setting up A/B tests to compare different versions of your pages, call-to-action buttons or texts, in order to scientifically validate the improvements.
CRO (Conversion Rate Optimization) is a systematic process aimed at increase the percentage of visitors to a website who carry out a desired action (e.g. a purchase, a request for a quote, a newsletter subscription). The aim is to improve the effectiveness of your site in achieving your business objectives. This is a central aspect of ouroptimising digital performance.
A typical CRO process includes : 1. Data collection (analytics, heatmaps, user feedback) to understand behaviour. 2. Identifying problems and the formulation of hypotheses for improvement. 3. Creating variations (design, content, CTA). 4. The A/B test of these variations. 5. Analysis of results and implementing the winning version. Then we start again.
Yes, even with moderate traffic, the improvements based on best practice and qualitative analysis (heuristics, session recordings) can have an impact. For statistical A/B testing, a certain volume of traffic/conversions is required to obtain reliable results. Our experts in Lausanne will advise you on the best approach for your SME. See also our creation of acquisition tunnels.
CRO is ideally a continuous effort. User behaviour, market trends and your own offering all change. What works today will not necessarily work tomorrow. An iterative and constant approach to optimisation will enable you to maintain and improve your conversion performance in Switzerland over the long term.
We use a range of tools: Google Analytics 4 for quantitative data, Hotjar or Microsoft Clarity for heatmaps and session recordings, survey tools, and A/B testing platforms such as Google Optimize (before it was discontinued), VWO, or features built into certain CMS/builders. For a CRO strategy for your SME, ask for a quote.
Our agency in Lausanne is your partner for customised, high-performance and secure WordPress projects.
Our Lausanne agency is an expert in Laravel development (business applications, SaaS, APIs) for SMEs.
Our backend developers in Lausanne master PHP (Laravel, Symfony), Node.js, Python and databases.
Our frontend developers in Lausanne have mastered HTML, CSS, JavaScript and modern frameworks (React, Vue.js).
Our Lausanne branch deploys SEO techniques (on-page, off-page, technical) for Swiss SMEs.
Our designers in Lausanne create fluid user pathways and aesthetically pleasing web/mobile designs (Figma).
Our web agency is focused on quality and satisfaction for both
entrepreneurs, SMEs and large companies in French-speaking Switzerland
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Boost your sales with a WooCommerce pro shop.
Your unique digital solution: bespoke Web/Mobile App.
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
Lay solid foundations for your Google visibility (SEO).
WP Essential Maintenance
Our Web & Marketing agency is present at Lausanne since 2020 and now has more than 25 employees to support SMEs, entrepreneurs and large companies in French-speaking Switzerland.
More infos
Marketing Manager
Project Manager
Your local digital partner. Creation of high-impact WordPress sitesstrategies effective marketing and support reagent.
Create a exceptional shopping experience. We develop WooCommerce shops optimized conversion and SEO.
Generate more leads and sales. Strategies SEO, SEA (Google Partner) and Social Ads tailor-made for maximum impact.
Geekworkers is a web agency based in Lausanne in French-speaking Switzerland, specialising in the creation of websites, e-commerce shops, mobile applications and digital marketing (SEO & Google Ads) to help you succeed online.
Geekworkers pricing has been designed as much for start-ups and SMEs as for large companies demanding in terms of service quality.
