The web writing often focuses on information and SEO optimization (e.g., informative blog posts). The copywriting has a more direct objective of persuasion and sales; it aims to provoke a specific action. The two are complementary. A good copywriter also integrates SEO aspects if necessary. Copywriting is crucial for our customer acquisition funnels.

Copywriting is essential for: your website's sales pages, your e-commerce product sheets, your landing pages, your advertising (Google Ads, Meta Ads), your marketing and sales emails, your video scripts, and even your social media posts that have a conversion goal.

Good copywriting captures attention better, highlights the benefits of your offer more convincingly, answers potential objections from your prospects, creates a sense of urgency or exclusivity, and uses clear and compelling calls to action. All of this helps increase the percentage of visitors who take action.

YesOur copywriters (or our specialized partners) adapt to the industry and target audience. Whether you need a sophisticated tone for a luxury brand, precise technical language for industrial B2B, or a more direct and emotional style for B2C, we find the right words. Our team in Lausanne ensures this match.

It starts with a in-depth brief to understand your offer, your target, your objectives, and the key message to conveyWe conduct research on your market and your competitors. We then submit text proposals to you, with feedback and adjustment phases until your final validation. Contact us for a copywriting quote.