For truly effective and sustainable customer acquisition, it is often advisable not to rely on a single lever, but to put in place a comprehensive customer acquisition strategy. cross-channel acquisition strategy. This means using several digital channels (SEO, SEA, Social Media Ads, E-mailing, Content Marketing) in a coordinated and synergistic way. Geekworkers, a digital agency in Lausanne, can help you design and orchestrate a tailor-made cross-channel acquisition strategy for your SME in Switzerland, so that you can reach your prospects at different touch points along their journey, reinforce your messages and maximise your overall return on investment.
We are studying the typical customer journey and identify the most relevant digital channels at every stage (discovery, consideration, decision, loyalty).
We define how each channel (SEO for organic visibility, SEA for intent, SMA for targeting, e-mailing for nurturing) is going to work. contribute to your acquisition objectives and how they will interact.
We make sure that your your brand message and value proposition are consistent across all channelsIt also ensures that the user experience is seamless when moving from one channel to another.
Setting up a analytical monitoring to understand the contribution of each channel in the conversion process and optimise budget allocation. This is at the heart of our Customer Acquisition Strategy.
A cross-channel strategy makes it possible to : reach your prospects on several fronts and multiply the points of exposure to your brand (repetition effect), adapt your message to the context of each channel and create synergies (e.g. SEO feeds SEA/SMA remarketing lists)And to have a more complete view of the customer journey. Our experts in Lausanne believe in this.
Challenges include the complexity of coordinating the different channels, the need for a unified view of customer data, the difficulty of attribution (which channel actually led to the conversion)And the need for a variety of skills to manage each lever. That's where our agency can help.
Remarketing is a an excellent example of cross-channel synergy. A visitor who has come via SEO can be retargeted with ads on Facebook (SMA) or on the Google Display Network (SEA). A contact who has opened an e-mail may see targeted advertising on LinkedIn. The possibilities are endless.
Tools such as : Google Analytics 4 (for an overview of traffic and conversions), a CRM (to centralise customer data), marketing automation platforms (to orchestrate multi-channel sequences), and project management tools are useful. The choice depends on the complexity.
Yes. We have expertise in the main acquisition channels (SEO, SEA, SMA, E-mailing) and can help you to define the overall strategy, implement it and monitor and optimise it for your SME in Switzerland. Contact us for a cross-channel strategy estimate.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
