Influencer marketing can be adapted to many SMEs, provided that they choose the right influencers (often micro- or nano-influencers for specific niches) and define clear objectives. It's not just a question of targeting the "biggest" accounts, but the ones that are most relevant to your local or thematic audience. Our experts in Lausanne can advise you.

Instagram remains a key platform, particularly for the lifestyle, fashion, beauty, travel and food sectors. Youtube is powerful for product demonstrations and detailed reviews. TikTok is growing strongly, especially among younger audiences. Visit specialist blogs are also important for specific niches.

Several criteria need to be analysed: the the size of its community, but above all its real rate of engagement, the quality of its content, the demographics and interests of its audience (are they in Switzerland?), its authenticity, and the alignment of its values with those of your SME. Relevance is more important than reach.

The budget is highly variable. It depends on the number of influencers, their reputation, the type of collaboration and the duration of the campaign. You can run campaigns with micro-influencers for smaller budgets, or invest more for more established profiles. We can help you define a realistic budget.

It is essential that collaborations are clearly identified as such (e.g. #ad, #sponsored) to comply with legislation and maintain audience confidence. We prefer influencers who create authentic content and who naturally integrate the products/services into their world. Contact Geekworkers for a personalised quote.