Lead generation allows you to build a base of interested prospects that you can then convert into customers. It's a more proactive and measurable process than passively waiting for customers to come to you. It's essential for structured business development. Our experts in Lausanne can support you in this process.

A qualified lead is a prospect who has not only provided their contact details, but is also a match for your ideal customer profile (ICP) who has shown a genuine interest in your offer. Qualification can be achieved by asking questions in a form, or by the prospect's behaviour (e.g. downloading a specific guide).

The best lead magnets are the ones that make a difference. that add significant value for your target group and are directly linked to your core offering. Examples: ebooks or practical guides, checklists, templates, case studies, webinars, free consultations, quick audits, calculators, etc.

Success is measured by : number of leads generated, cost per lead (CPL), lead-to-customer rate and return on investment (ROI) of your LeadGen actions.

Yes. From defining the strategy to creating lead magnets and landing pages, managing acquisition campaigns, setting up nurturing automations and monitoring performance, our Lausanne agency can manage your LeadGen from A to Z. Contact us for a lead generation quote.