Meta remarketing works through the Pixel Meta, a small piece of code installed on your website. This pixel "tags" visitors and then allows us to identify them on Facebook and Instagram to show them specific ads. We can also create remarketing audiences based on interactions with your Facebook/Instagram pages or videos. This is a key tactic in our campaigns Social Ads.

You can target many audiences: all visitors to your site, visitors to specific pages (eg product pages, pricing page), those who have added products to cart but did not purchase, those who have watched some of your videos, or those who have interacted with your Facebook page or your Instagram profile.

Remarketing ads must be relevant to the user's previous actionFor example, if someone has viewed a specific product, show them an ad for that same product, perhaps with a special offer or a customer testimonial. Messages that remind them of the benefits or address objections are also effective.

The cost per result (CPA) of remarketing campaigns is often lower than that of prospecting campaigns Because you're targeting a more qualified audience. However, the size of your remarketing audience is limited by your website traffic or page engagement. Our experts in Lausanne help you balance your budget between prospecting and remarketing.

The remarketing window (the length of time you retarget a user) can vary. For short purchase cycles, a few days to a week may be sufficient. For longer decisions, you can extend it to 30, 60, or even 90 days, but be careful not to tire the audience with excessive advertising pressure. We adapt the strategy to your SME. Let's discuss your project via our quotation form.