Do you want your SME to be more visible on Google in French-speaking Switzerland, but SEO (natural search engine optimisation) seems complex? Geekworkers, a digital agency in Lausanne, offers personalised, practical SEO training. Our experts will introduce you to the key concepts of SEO, keyword research, on-page content optimisation, basic technical SEO and performance monitoring, so that you can take concrete action on your search engine optimisation.
Demystify SEO: understand it how Google worksThe importance of keywords, ranking criteria (E-E-A-T) and the different pillars of natural referencing.
Learn how to optimise the key elements of your pages yourself (titles, meta-descriptions, content, images, internal linking) to improve their relevance for Google and your users.
Discover simple methods and tools to identify the keywords that your target SME is really looking for in Lausanne, Geneva and your specific market.
Familiarise yourself with tools such as Google Search Console and Google Analytics 4 to monitor your positioning and organic traffic and identify areas for improvement.
Our SEO training courses are aimed at SME managers, marketing managers, web copywriters, or anyone in French-speaking Switzerland wishing to understand and improve natural referencing your website, even without any prior technical knowledge.
We prefer a very practical approach. The theory is explained in simple terms, and we work as much as possible with concrete examples, ideally on your own website. The aim is for you to leave with actions that can be implemented immediately.
We present the essential free tools such as Google Search Console, Google Keyword Planner (for keyword research), Google PageSpeed Insights. Depending on your needs, we can also cover professional SEO tools such as SEMrush or Ahrefs (introductory level).
An introductory session on the basics of SEO for SMEs generally lasts one hour. half-day (3-4 hours). More in-depth modules or personalised coaching can be organised over longer periods or in several sessions. Consult our training programmes.
No serious SEO training course or agency can guarantee a top position. SEO is an ongoing process and depends on many factors (competition, Google algorithms, etc.). Our training course will give you the keys to applying good practice and achieving significant and lasting improvements your visibility.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
