Video is a format very engaging, easy to consume, and able to convey a lot of information and emotion quickly. It improves time spent on site, promotes sharing on social networks, and is increasingly favored by algorithms (notably YouTube and Meta). It is an asset for the Digital Marketing overall.

It depends on your objectives: company presentation videos, product or service demonstrations, customer testimonials (very credible), tutorials or practical advice (for content marketing), short and dynamic videos for social networks, or even expert interviews. Our experts in Lausanne help you choose.

For professional production, the following Adobe (Premiere Pro for editing, After Effects for animations) is a benchmark. For simpler needs or faster production, AI-assisted online tools like Pictory.ai, InVideo, or Canva can be very useful. We adapt the tools to the project.

Not necessarily. It is possible to create quality videos with reasonable means, especially for social media (short videos filmed with a smartphone, simple editing). The important thing is to have a clear message and careful production. Authenticity often takes precedence over blockbuster for SMEs.

Success is measured by indicators such as : the number of views, retention rate (how long people watch), engagement rate (likes, comments, shares), click-through rate (whether the video has a CTA), and impact on conversions or awareness (more difficult to measure directly but important). Contact Geekworkers for a video strategy quote.