Google Ads 2025: A Guide to AI and Consent
The online advertising landscape is constantly evolving, and Google Ads is no exception. Web and marketing agencies must adapt to the new rules of the game to ensure the performance of their clients’ campaigns. Between the gradual disappearance of third-party cookies, the rise of artificial intelligence (AI) and […]
How to create a conversion action in Google Ads without using GA4?
Google Ads is a powerful tool for driving traffic and conversions to your website. One of the key features of Google Ads is the creation of conversion actions, which allows you to track and optimize key interactions of your visitors. Today, we will show you how to set up a conversion action directly in […]
[Google Ads] TOP 10 beginner mistakes to avoid
Starting a Google Ads campaign can be a daunting task, especially for beginners. Here's a roundup of common mistakes beginners make and how to avoid them to ensure the success of your campaigns. 1. Improper conversion tracking 2. Using Google Analytics 4 as an intermediary source 3. Irrelevant auto-recommendations enabled […]
[Easy Tutorial] How to enable Google Consent Mode V2 on a WordPress site with the ConsentMagic extension?
Consent Mode V2 allows website owners to customize data collection based on user consent preferences. As of March 6, 2024, it becomes imperative to enable this mode to remain compliant with regulations such as GDPR. This article will guide you step by step in enabling Google […]
Google Ads and Optimized Landing Page: The Perfect Combo for Customer Acquisition in 2024
Are you looking to turn your website into a magnet for qualified leads? Are you looking to maximize your return on advertising investment and leave your competitors far behind? Discover how the strategic combination of Google Ads and optimized landing pages can propel your business to new heights in 2024. In video Why […]
Google Ads: Brand exclusion, page flow and optimization with Google Sheets [video]
In this article, we’ll show you how to optimize your campaigns, focusing on Max Performance and Search campaigns, with a Google Sheets tip to master your URL exclusions. Max Performance: Target New Customers, Exclude Existing Brands The goal of Max Performance campaigns is to grow your audience. To avoid wasting […]
Google Ads Strategy for Beginners: From awareness to conversion
Do you want to attract more customers and increase your sales through online advertising?
But where do you start when you're a beginner? Do not panic !
We've already shown you how to create a successful Google Ads campaign.
In this article we will see the essential bases for successful first campaigns and maximizing return on investment will be covered here.
Get ready to turn your clicks into customers!
Infomaniak: VPS at advantageous prices and peak performance for your cloud projects
As a major digital player in Switzerland, Infomaniak is once again asserting itself as a defender of digital sovereignty with the launch of its new cloud products. Geekworkers welcomes this initiative and wishes to highlight the major advantages of this unique offer, which is perfectly in line with the desire to reduce our dependence on […]
[2025] Create an effective Google Ads campaign in Switzerland: costs, performance and strategies
In the ever-changing digital world, every click is a gateway to new opportunities for your business in Switzerland. Let this article be your guide to the vast world of Google Ads in 2024, where innovation, performance, and strategy merge to sculpt exceptional advertising campaigns.
Gemma: Google's Open Source AI
Google has unveiled Gemma, an ambitious initiative that marks a turning point in the field of artificial intelligence. On February 21, 2024, Google announced the release of two open-source AI models, Gemma 2B and Gemma 7B. Google is not just following the trend, but redefining the rules of the game, emphasizing […]
How to effectively develop your social media marketing strategy?
Looking to refine your social media marketing strategy?
Great ! Now is the perfect time to do it.
In a landscape where competition, content, and networks are more plentiful than ever, an effective strategy gives you the focus to say “no” to efforts that don't serve your goals.
That's why we've put together a comprehensive guide to creating a social media marketing plan from scratch.
Why is it important to have a blog on your website?
Many companies find that a blog is not necessary on their website. Others think that a blog will only be useful for announcing new offers or explaining in detail a very specific service on their activity.
However, it turns out that creating a blog is a real added value for your content strategy. It even happens to be a very powerful marketing tool. When it is well designed, a blog can increase its notoriety and increase traffic to its website. However, this requires compliance with a few very specific rules and above all the development of articles with high added value.
