Anchored in tradition since 1985, Boucherie Erard wanted to modernise its image and boost its digital presence to better reflect its unique expertise and the premium quality of its meats (98% Switzerland). Geekworkers carried out a 360° redesign: creation of a new logo and development of a high-performance WordPress website (structured as a Landing Page) via Elementor and Crocoblock. The aim was to create a fast, attractive online shop window, promoting the family heritage, in-house products and delivery service, while boosting local visibility through Google Ads.
Strategy : Logo redesign and custom web design
Geekworkers first proceeded to the logo redesign to give it a more contemporary look while respecting the butcher's heritage. Visit new WordPress site, developed with ElementorThe restaurant's modern, uncluttered design uses high-quality photography to whet the appetite and underline the quality and craftsmanship of its positioning.
Strategy: Advanced content structuring with Crocoblock
The site focuses on showcasing products (Swiss meats, home-made products) and services (delivery). The use of Crocoblock alongside Elementor has enabled the creation of dedicated sections and potentially dynamic product galleries, presenting the offering in a structured and visually engaging way, while underlining the commitment to local partners.
Strategy: Geo-targeted Google Ads campaigns
To reach out to local customers Google Ads campaigns have been configured to target relevant local searches ("butchery [town]", "quality meat", "butchery delivery"). The website is optimised with clear calls to action to encourage people to visit or contact us to place an order or make a delivery.
Strategy: Technical Optimisation and Modern Stack
The site's speed is ensured by optimisation via WP-Rocket. The solid technical base is based on WordPress, Elementor and Crocoblockoffering flexibility and scalability. Rank Math manages basic SEO, WP Armour secures forms and Compliance guarantees legal compliance.
Geekworkers' global redesign has enabled Boucherie Erard to project a fresh image and boost its digital appeal:
This project illustrates our expertise in supporting local businesses and artisans, by combining brand redesign, custom web development using advanced tools, performance optimisation and local acquisition strategies to make a tangible impact.
Whether you're a craftsman or a retailer, modernise your image and boost your business with a high-performance, customised digital presence.
