Strategy and technical solutions deployed
Create a warm brand image
Strategy: Custom design and emotion-focused content
We built the site on WordPress with Elementor, creating a soft and welcoming atmosphere. The design uses a warm color palette and fonts that evoke creativity and closeness. The photographer's photos are showcased in elegant galleries, highlighting the quality of her work and her ability to capture the emotions of her clients. This site is a true extension of her artistic approach.
Presenting the service offering
Strategy: Clear structuring of formulas
To simplify the selection process for our clients, we have structured the different packages clearly and in detail on a dedicated page. Each service (wedding, maternity, family) has its own section, with information on what is included and the price. This transparency is central to the project and allows clients to immediately understand the value of each offer. The calls to action are tailored to each package (e.g., "Request a quote," "Let's schedule your photoshoot").
Make appointments easier
Strategy: Optimizing contact forms
Contact forms are strategically placed throughout the site to encourage visitors to take action. Whether requesting a quote or asking a question, the process is simple and straightforward. Booking buttons are visible and contextual, providing a seamless user experience that guides the customer to the next step in their journey.
Integrate photo galleries
Strategy: Integration of the Jingoo solution
To offer a complete customer experience, we have implemented an integration with the photo gallery solution. JingooThis allows the photographer to deliver photos to her clients on a private and professional platform, directly accessible from her website. This feature is a real asset for customer loyalty and relationship management after the photo shoot.
