Bulle d'air, the brainchild of Gaëlle Thürler, a sports science graduate with 15 years' experience and a former elite sportswoman, specialises in adapted physical activity for women (pregnancy, post-partum, menopause, endometriosis, etc.) in the Bulle and Fribourg region. To consolidate its position as an expert and develop its customer base, Geekworkers has created the revamp your website with an optimised WordPress landing page and has deployed targeted Google Ads campaigns. The challenge was to create a professional, fast and reassuring digital showcase, promoting its personalised approach and generating qualified leads.
Strategy: UX/UI overhaul and Structured Content on WordPress/Elementor
Geekworkers has designed a new WordPress Landing Page with ElementorGaëlle Thürler has a professional, dynamic design that inspires confidence. Gaëlle Thürler's background as a qualified sportswoman is highlighted, as is her unique specialisation. The different areas of support (pregnancy, post-partum, menopause, endometriosis, stress management) are clearly segmented and explained.
Strategy: Geo-targeted Google Ads campaigns and effective CTAs
Of the Google Ads campaigns were launched, specifically targeting relevant searches in the Bulle and Fribourg regions. The Landing Page includes clear calls to action ("Contact Gaëlle", "Discover the programmes") and a simple contact form to facilitate the conversion of visitors interested in personalised support (outdoor, online or individual).
Strategy : Speed optimisation with WP Rocket
For an optimal user experience and greater SEO potential, the site's loading speed has been significantly improved thanks to the installation and advanced configuration of WP-Rocket. This tool effectively manages caching, file minification and other performance optimisation techniques on WordPress.
Strategy: Integrating essential tools
The technical basis of the site is based on tried and tested tools: Rank Math for on-page SEO optimisation, WP Armour for anti-spam protection of forms, and Compliance for managing consent to cookies, guaranteeing a reliable, secure site that complies with current regulations.
Thanks to Geekworkers' web redesign and acquisition strategy, Bulle d'air now has a professional and effective digital platform:
This project illustrates our expertise in creating high-performance digital platforms for independent professionals in the health and wellbeing sector, combining bespoke web design, technical optimisation and targeted acquisition strategies.
Health and well-being professionals, boost your visibility and attract the right customers.
Our web agency is focused on quality and satisfaction for both
entrepreneurs, SMEs and large companies in French-speaking Switzerland
Our Web & Marketing agency is present at Lausanne since 2020 and now has more than 25 employees to support SMEs, entrepreneurs and large companies in French-speaking Switzerland.
More infos
Marketing Manager
Technical Manager
Your local digital partner. Creation of high-impact WordPress sitesstrategies effective marketing and support reagent.
Create a exceptional shopping experience. We develop WooCommerce shops optimized conversion and SEO.
Generate more leads and sales. Strategies SEO, SEA (Google Partner) and Social Ads tailor-made for maximum impact.
Geekworkers is a web agency based in Lausanne in French-speaking Switzerland, specialising in the creation of websites, e-commerce shops, mobile applications and digital marketing (SEO & Google Ads) to help you succeed online.
Geekworkers pricing has been designed as much for start-ups and SMEs as for large companies demanding in terms of service quality.
